The future is already here
Posted: Sat Jan 18, 2025 5:38 am
Voices (especially those of customers), in the era of digital transformation , fly fast on the net; and can quickly turn into storms that are very difficult for companies to manage. Even without resorting to criminal extremes, of course.
In any case, anyone who today finds themselves browsing the Scottish Power website will realize perfectly, firsthand, how the company has focused on a widespread re-branding operation. A strongly green image, and an entire section dedicated to “Our customer engagement plan”, complete with infographics and video animations to support individual customers.
There is no doubt about it: the Scottish company has learned from its mistakes. And list of angola consumer email anyone who deals with marketing in this field should do so, before it is too late.
The future of the utility sector is there for all to see: an ever-increasing opening of the market and an ever-faster and simplified fluidity in the transition from one operator to another.
Nowadays, it is increasingly common to change suppliers frequently, to get the best offer, but also because doing this type of operation has become much simpler than in the past.
In any case, anyone who today finds themselves browsing the Scottish Power website will realize perfectly, firsthand, how the company has focused on a widespread re-branding operation. A strongly green image, and an entire section dedicated to “Our customer engagement plan”, complete with infographics and video animations to support individual customers.
There is no doubt about it: the Scottish company has learned from its mistakes. And list of angola consumer email anyone who deals with marketing in this field should do so, before it is too late.
The future of the utility sector is there for all to see: an ever-increasing opening of the market and an ever-faster and simplified fluidity in the transition from one operator to another.
Nowadays, it is increasingly common to change suppliers frequently, to get the best offer, but also because doing this type of operation has become much simpler than in the past.