8 reasons to use Big Data in Content Marketing
Posted: Sat Jan 18, 2025 5:50 am
Users' search intentions, the type of products and content they consume, the way they interact with brands, their places of origin and their age groups are just a small part of the valuable Big Data that represents a huge growth opportunity for companies.
However, this sea of data requires a careful process of searching maldives b2b leads and filtering, because the key to effectively incorporating it into a Content Marketing strategy and benefiting from it is not in the quantity obtained, but in the quality of the data.
But although it involves extensive work, for which you must be clear about your objectives, its use represents various advantages:
1. Helps segment the audience
Knowing the DNA of consumers is a fundamental step to implement effective strategies through tangible results, which are obtained from the analysis and cross-referencing of data. This process will provide demographic and geographic information, consumption habits through the web and mobile, lifestyles, among others; allowing you to segment the different profiles of those who interact with your brand.
Reasons to use Big Data in Content Marketing
2. Makes it possible to personalize content effectively
Here, the previous step is essential. With the data collected, you can decide which content is ideal for each of the segments and which channel is most effective for delivering it. For example, Facebook and Instagram are a large information bank that allows the clustering of profiles, where it is possible to segment by sex, age, interests, and more. This is a huge advantage for implementing personalized campaigns such as the promotion of publications, videos, products or events, among others.
3. Improve user experience and increase engagement
As NGDATA reports, brands that are leaders in the use of data are three times more likely than those that are not to say that they have achieved a competitive advantage in customer engagement and loyalty . A success story is Netflix, another company that has known how to take advantage of data, offering a broad and personalized platform. And certainly, understanding its market niche has been key to, for example, determining what type of film or series works best with the female audience or which actor is most popular in a certain geographic area. In this way, it has managed to gain millions of followers with series such as House of Cards or Orange is The New Black.
4. Facilitates real-time decision making
For example, if after launching your new product line you put it on sale in your online store, Big Data will allow you to obtain real-time insights to choose a course of action that will allow you to optimize your sales process at the right time.
5. Allows you to identify sales options
After segmenting, you will discover which product or service is the most purchased, from which devices consumers access the site, which color, model or size is capturing preferences, among many other indicators. This way, you will have the tools to, for example, define whether it is appropriate to recommend another service, offer a complementary product or generate a more personalized one.
6. Promotes monitoring of market trends
The data will allow you to perform predictive analysis to forecast trends and also monitor existing ones, which will allow you to optimize your Content Marketing strategy and create more specific and personalized campaigns, taking into account the phases of the Buyer's Journey .
7. Opens opportunities to develop and improve products and/or services
Ideal for optimizing the user experience and attracting potential customers. For example, a perfume manufacturer can find out if its products with sweet floral scents are more popular than citrus ones, or how much the color and model of the packaging influences its customers' purchasing intention; and from that information generate changes, improvements or deliver something completely new.
8. It is a good tool to gain advantage over competitors
You will be able to innovate, deliver added value, be unique, take greater risks, instill trust and build customer loyalty. In addition, as NGDATA states, data will help you use your resources more efficiently, allowing you to grow as a company and gain a prominent position in the market.
It is essential to note that, in order to use Big Data in a Content Marketing strategy, a multidisciplinary team is required that is capable of managing and analyzing this enormous amount of data, both quantitatively and qualitatively, in order to convert it into information and then into the knowledge that will make it possible to optimize the decision-making process and obtain competitive advantages.
However, this sea of data requires a careful process of searching maldives b2b leads and filtering, because the key to effectively incorporating it into a Content Marketing strategy and benefiting from it is not in the quantity obtained, but in the quality of the data.
But although it involves extensive work, for which you must be clear about your objectives, its use represents various advantages:
1. Helps segment the audience
Knowing the DNA of consumers is a fundamental step to implement effective strategies through tangible results, which are obtained from the analysis and cross-referencing of data. This process will provide demographic and geographic information, consumption habits through the web and mobile, lifestyles, among others; allowing you to segment the different profiles of those who interact with your brand.
Reasons to use Big Data in Content Marketing
2. Makes it possible to personalize content effectively
Here, the previous step is essential. With the data collected, you can decide which content is ideal for each of the segments and which channel is most effective for delivering it. For example, Facebook and Instagram are a large information bank that allows the clustering of profiles, where it is possible to segment by sex, age, interests, and more. This is a huge advantage for implementing personalized campaigns such as the promotion of publications, videos, products or events, among others.
3. Improve user experience and increase engagement
As NGDATA reports, brands that are leaders in the use of data are three times more likely than those that are not to say that they have achieved a competitive advantage in customer engagement and loyalty . A success story is Netflix, another company that has known how to take advantage of data, offering a broad and personalized platform. And certainly, understanding its market niche has been key to, for example, determining what type of film or series works best with the female audience or which actor is most popular in a certain geographic area. In this way, it has managed to gain millions of followers with series such as House of Cards or Orange is The New Black.
4. Facilitates real-time decision making
For example, if after launching your new product line you put it on sale in your online store, Big Data will allow you to obtain real-time insights to choose a course of action that will allow you to optimize your sales process at the right time.
5. Allows you to identify sales options
After segmenting, you will discover which product or service is the most purchased, from which devices consumers access the site, which color, model or size is capturing preferences, among many other indicators. This way, you will have the tools to, for example, define whether it is appropriate to recommend another service, offer a complementary product or generate a more personalized one.
6. Promotes monitoring of market trends
The data will allow you to perform predictive analysis to forecast trends and also monitor existing ones, which will allow you to optimize your Content Marketing strategy and create more specific and personalized campaigns, taking into account the phases of the Buyer's Journey .
7. Opens opportunities to develop and improve products and/or services
Ideal for optimizing the user experience and attracting potential customers. For example, a perfume manufacturer can find out if its products with sweet floral scents are more popular than citrus ones, or how much the color and model of the packaging influences its customers' purchasing intention; and from that information generate changes, improvements or deliver something completely new.
8. It is a good tool to gain advantage over competitors
You will be able to innovate, deliver added value, be unique, take greater risks, instill trust and build customer loyalty. In addition, as NGDATA states, data will help you use your resources more efficiently, allowing you to grow as a company and gain a prominent position in the market.
It is essential to note that, in order to use Big Data in a Content Marketing strategy, a multidisciplinary team is required that is capable of managing and analyzing this enormous amount of data, both quantitatively and qualitatively, in order to convert it into information and then into the knowledge that will make it possible to optimize the decision-making process and obtain competitive advantages.