Customer acquisition
Posted: Sat Jan 18, 2025 6:26 am
Social networks are seen as ideal platforms for attracting new clients and consolidating potential clients. This is thanks to the added value and transparency that managing their profiles from these platforms offers businesses. In this area, Facebook has launched two new functions dedicated to promoting this feature.
Request quotes from Messenger
This new feature is being tested with a group of advertisers on the social network, who can pose 4 or 5 questions for consumers to answer before starting any conversation. After that, they will have the opportunity to request a quote from the business based on a simple questionnaire within the same Messenger conversation.
Generating leads on Instagram
In this case, these are tools that are still in development, but which the company wanted to announce:
“We plan to begin testing paid and organic tools to help small businesses find and qualify leads directly within the Instagram app. Advertisers use lead generation ads to connect with customers and potential clients in a more personal way, while reducing costs.”
New communication management tools
Facebook Business Suite , Facebook's business management belarus business email database platform, will also be affected by these new updates. The company has invested in developing new automation technologies to help merchants manage their digital presence more efficiently. In addition to the current features of managing messaging through Instagram and Messenger, the platform will test the ability to manage emails through Inbox and send remarketing emails from Facebook Business Suite.
File Manager
On the other hand, it will also implement a new tool called File Manager . This will allow businesses to create, manage and publish content more easily from Facebook Business Suite.
A/B Testing Tool
Finally, a feature will also be implemented that allows for testing and comparing posts before publishing, so businesses can publish the option that is most likely to have greater engagement from customers.
Request quotes from Messenger
This new feature is being tested with a group of advertisers on the social network, who can pose 4 or 5 questions for consumers to answer before starting any conversation. After that, they will have the opportunity to request a quote from the business based on a simple questionnaire within the same Messenger conversation.
Generating leads on Instagram
In this case, these are tools that are still in development, but which the company wanted to announce:
“We plan to begin testing paid and organic tools to help small businesses find and qualify leads directly within the Instagram app. Advertisers use lead generation ads to connect with customers and potential clients in a more personal way, while reducing costs.”
New communication management tools
Facebook Business Suite , Facebook's business management belarus business email database platform, will also be affected by these new updates. The company has invested in developing new automation technologies to help merchants manage their digital presence more efficiently. In addition to the current features of managing messaging through Instagram and Messenger, the platform will test the ability to manage emails through Inbox and send remarketing emails from Facebook Business Suite.
File Manager
On the other hand, it will also implement a new tool called File Manager . This will allow businesses to create, manage and publish content more easily from Facebook Business Suite.
A/B Testing Tool
Finally, a feature will also be implemented that allows for testing and comparing posts before publishing, so businesses can publish the option that is most likely to have greater engagement from customers.