brand influencer spend data in chart from influencer marketing hub

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Does this mean there’s no data or benchmarks to follow? Thankfully not. When I looked into the research available, I found some overall industry benchmarks as a starting point.

According to a 2024 Statista survey:

22.4 percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing.
Interestingly, 26 percent are leaning into it by devoting more than 40 percent of their budget to this digital marketing activity.

Influencer budget spend amounts in bar graph from statista

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This got me curious: what do these budgets look like in dollars? After all, marketing budgets vary.

That’s when I searched further and stumbled upon uruguay phone number material this data from Influencer Marketing Hub, which shows the wide range of brand spend regarding influencer budgets.

While almost half (47%) of brands in 2024 spend less than $10K, anywhere from roughly 8-20% of brands also spent anywhere between $11K and $500K!

I know, there’s a ton of variation out here. Lost? I was, too. So, I dug deeper to get more specific about how much influencers cost, how to choose from them, and arrive at a budget.


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The Different Types of Influencer Partnerships and How Much They Cost
I’ve figured that influencer pricing depends on several factors, such as: