What's one book or article every marketer should read?
Posted: Sat Jan 18, 2025 6:43 am
Person A, who works at a big corporation, will see enterprise-centric value props, images, CTAs, email messaging and design, etc., whereas Person B, who works at a startup, will see startup-friendly value props, images, CTAs, emails, etc.
HubSpot knows personalized experiences are better for both the visitor and the company, and so we're trialing new technology as it comes out and thoughtfully introducing personalization across every touchpoint.
Read HubSpot‘s Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving ’Dead' Marketing Channels
Frost asks:
Chandler Quintin, Co-founder & CEO of Video Brothers: I'd venezuela phone number material normally suggest The Tipping Point, but I'm going to guess everyone has read that!
My recommendation is Humanizing B2B: The new truth in marketing that will transform your brand and your sales by Paul Cash and James Trezona.
It‘s all about the realization that humanizing and meeting the audience on the human level is more effective than treating the audience like a business. Tapping into emotions and culture versus features and benefits. There’s a solid handful of gems within this book!
Read How an Entertainment Strategy Helps You Cut Through the White Noise
Quintin asks:
How should marketers approach their strategies in verticals in which most competitors offer the same thing? How do you approach not only standing out, but also winning?
Grace Kao, Head of global business at Spotify
HubSpot knows personalized experiences are better for both the visitor and the company, and so we're trialing new technology as it comes out and thoughtfully introducing personalization across every touchpoint.
Read HubSpot‘s Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving ’Dead' Marketing Channels
Frost asks:
Chandler Quintin, Co-founder & CEO of Video Brothers: I'd venezuela phone number material normally suggest The Tipping Point, but I'm going to guess everyone has read that!
My recommendation is Humanizing B2B: The new truth in marketing that will transform your brand and your sales by Paul Cash and James Trezona.
It‘s all about the realization that humanizing and meeting the audience on the human level is more effective than treating the audience like a business. Tapping into emotions and culture versus features and benefits. There’s a solid handful of gems within this book!
Read How an Entertainment Strategy Helps You Cut Through the White Noise
Quintin asks:
How should marketers approach their strategies in verticals in which most competitors offer the same thing? How do you approach not only standing out, but also winning?
Grace Kao, Head of global business at Spotify