SMART Marketing Objectives
Posted: Sat Jan 18, 2025 8:32 am
Marketing uses the acronym SMART to remind us what the objectives of our actions should be, let's see what it means:
SPECIFIC – Specific
This term is meant to remind us that objectives must first of all be clear. If we adopt objectives that are too vague, they become difficult to pursue and share with your team. The more specific an objective is, the easier it will be to trace the correct path to achieve it.
An example of a specific objective is: Increase turnover
MEASURABLE – Measurable
Making a goal measurable allows us to verify if we are working in the right direction to achieve it. For this reason we can create a series of performance indicators (KPI) that tell us how we south korea email list are doing and if we have achieved our result.
An example of a measurable performance indicator is: +10%
ACHIEVABLE – Reachable
It means that our goal must be realistic, that is, commensurate with the available resources. Be careful, an objective must be ambitious and this characteristic can be a very strong lever to motivate your collaborators, but clearly it must also be achievable and related to your company, the market and the available budget.
Saying for example: I want to become the largest e-commerce in the world and expecting to do so by creating a site worth a few thousand euros may not be a realistic goal.
RELAVANT – Relevant
SPECIFIC – Specific
This term is meant to remind us that objectives must first of all be clear. If we adopt objectives that are too vague, they become difficult to pursue and share with your team. The more specific an objective is, the easier it will be to trace the correct path to achieve it.
An example of a specific objective is: Increase turnover
MEASURABLE – Measurable
Making a goal measurable allows us to verify if we are working in the right direction to achieve it. For this reason we can create a series of performance indicators (KPI) that tell us how we south korea email list are doing and if we have achieved our result.
An example of a measurable performance indicator is: +10%
ACHIEVABLE – Reachable
It means that our goal must be realistic, that is, commensurate with the available resources. Be careful, an objective must be ambitious and this characteristic can be a very strong lever to motivate your collaborators, but clearly it must also be achievable and related to your company, the market and the available budget.
Saying for example: I want to become the largest e-commerce in the world and expecting to do so by creating a site worth a few thousand euros may not be a realistic goal.
RELAVANT – Relevant