To create more effective B2B case studies

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Pipedrive, a sales CRM, uses this strategy with detailed case studies. Like this one, about how Mixergy was able to streamline its interview process and increase sales by creating a consistent approach. b2b content pipedrive testimonial The case study includes a Q&A and a short video. They also focus on the challenges the business faces, which gives other customers an idea of what Pipedrive can do for them. And it worked, with prospects who watched the video deciding that Pipedrive was just what they were looking for.


b2b pipedrive testimonial, aim to address specific customer pain points and use a data-driven approach. It is much easier to convince an executive to buy into new software by saying “This can help us close 45 percent spain telegram phone number list more sales.” versus “I think this will help us increase sales.” 3. Help them do their jobs Above all else, B2B content marketing needs to be useful. While B2C content can be educational or humorous, your audience is on the job and needs to sell your solution to the people they work with.


The most effective way to generate highly qualified leads through content marketing is to solve a problem to make work easier for them. Start by researching your audience, what positions they hold, and common problems they face. Keep these factors in mind by building a strong B2B buyer persona, and applying it to every type of content you create. For example, when Ciox Health, a health information management company, wanted to launch into a new market.