Adobe Marketing Cloud’s new silver lining
Posted: Sat Jan 18, 2025 8:56 am
With their gaze fixed firmly on the future, Adobe re-launched their vision for the Adobe Marketing Cloud at Summit;
“…making marketing free from the burdens of backwards compatibility; it’s data and creative turned into action in realtime at that last millisecond.”
Brad Rencher – Senior Vice President and General Manager, Adobe Digital Marketing
The new Marketing Cloud is not designed to put an end to silos – it’s designed as if those silos don’t exist. At the heart of the Cloud are the solutions that we all know:
Analytics – the workhorse in the suite, helps brands understand qatar email list 476676 contact leads what’s happening and why, and what to do about it.
Campaign – cross-channel, cross-device marketing automation via the acquisition of Neolane.
Experience Manager – helps companies build unique web experiences, managing the content along the way.
Media Optimizer – the technology to help make the right ad buying decisions and integrate with demand-side ad platforms.
Social – allows you to monitor, monetise, create and participate in conversations.
Target – creating personalised experiences, run A/B and MVT tests, build custom search solutions and deliver realtime recommendations.
These solution are built on top of a platform comprising of data and content all being fed into the Marketing Cloud, which is built for massive scale. And by massive, it’s truly huge. Every year, 18 trillion transactions are seen and 460 billion dynamic creative assets are delivered from 25 data centers around the world.
The Marketing Cloud sits on top of all of this – sort of encompassing it. It’s been designed to help combat fragmented views of our audiences, incomplete profiling and targeting capabilities. It’s designed to help bring together silo’d channels to reduce the manual work currently required to curate reports and content before we can share them to our stakeholders.
“…making marketing free from the burdens of backwards compatibility; it’s data and creative turned into action in realtime at that last millisecond.”
Brad Rencher – Senior Vice President and General Manager, Adobe Digital Marketing
The new Marketing Cloud is not designed to put an end to silos – it’s designed as if those silos don’t exist. At the heart of the Cloud are the solutions that we all know:
Analytics – the workhorse in the suite, helps brands understand qatar email list 476676 contact leads what’s happening and why, and what to do about it.
Campaign – cross-channel, cross-device marketing automation via the acquisition of Neolane.
Experience Manager – helps companies build unique web experiences, managing the content along the way.
Media Optimizer – the technology to help make the right ad buying decisions and integrate with demand-side ad platforms.
Social – allows you to monitor, monetise, create and participate in conversations.
Target – creating personalised experiences, run A/B and MVT tests, build custom search solutions and deliver realtime recommendations.
These solution are built on top of a platform comprising of data and content all being fed into the Marketing Cloud, which is built for massive scale. And by massive, it’s truly huge. Every year, 18 trillion transactions are seen and 460 billion dynamic creative assets are delivered from 25 data centers around the world.
The Marketing Cloud sits on top of all of this – sort of encompassing it. It’s been designed to help combat fragmented views of our audiences, incomplete profiling and targeting capabilities. It’s designed to help bring together silo’d channels to reduce the manual work currently required to curate reports and content before we can share them to our stakeholders.