You have to think of returns more
Posted: Sat Jan 18, 2025 9:09 am
You can bid more for customers that are higher value and may bid less for ones that are lower value. This makes a lot of sense in practice, but it hasn't been done too much up until now. It's available already in both Google and Facebook. It uses the revenue figures, to determine which campaigns are producing the best return. Then, it moves the budget to the ones that are generating the best ROI. It's a significant mind shift for people in the marketing team.
from a sales point of view, in terms of what are the potential revenue, rather than the number of conversions. We're very used to reporting on the number of conversions. Under this approach, you start reporting uae telegram phone number list on the actual potential revenue that the campaigns are delivering. This is a significant change to your campaigns, but it's an important one, and it would set you up for a lot of future growth.
It's an excellent time to make a change, like this at the moment. Summing all that up, speed and efficiency are the keys at the moment, to PPC, in these challenging times. You need to react fast to stay ahead. So I'll pass you across now to Johnny, who's going to talk about ABM. Here’s how to adapt your ABM strategy during COVID-19 Before I talk about what I've been focused on for the last couple of weeks, I want to give a quick overview of what account-based marketing is.
from a sales point of view, in terms of what are the potential revenue, rather than the number of conversions. We're very used to reporting on the number of conversions. Under this approach, you start reporting uae telegram phone number list on the actual potential revenue that the campaigns are delivering. This is a significant change to your campaigns, but it's an important one, and it would set you up for a lot of future growth.
It's an excellent time to make a change, like this at the moment. Summing all that up, speed and efficiency are the keys at the moment, to PPC, in these challenging times. You need to react fast to stay ahead. So I'll pass you across now to Johnny, who's going to talk about ABM. Here’s how to adapt your ABM strategy during COVID-19 Before I talk about what I've been focused on for the last couple of weeks, I want to give a quick overview of what account-based marketing is.