What is content mapping?
Posted: Sat Jan 18, 2025 9:16 am
Fingers crossed and 'hope it does something'. Sound familiar?
Of course you want your content to reach beyond your own channels (owned media). But you also don't want to keep repeating yourself by sending out yet another tweet, or publishing a repost for a little extra reach. It is possible to have more influence on making your content visible and further promoted. This can be done by carefully fragmenting your content into different posts. I call this ' content mapping '. You will get much more out of your content. Posts that vary in type and content, that are distributed at different times and via different channels.
A greater reach
You use content mapping to better present your content and reach a larger brazil mobile phone number list target group. Because: so many people, so many tastes. Different readers and viewers are attracted to different angles and topics from your production. In addition, there are people who are visually oriented and people who are more likely to be touched by text. Also, not everyone is on Facebook or Twitter at the same time, so if your update came by at 10 in the morning and your audience is only online at half past eleven, your update will not get much follow-up. That is why it is good to carefully fragment your content.
Of course you want your content to reach beyond your own channels (owned media). But you also don't want to keep repeating yourself by sending out yet another tweet, or publishing a repost for a little extra reach. It is possible to have more influence on making your content visible and further promoted. This can be done by carefully fragmenting your content into different posts. I call this ' content mapping '. You will get much more out of your content. Posts that vary in type and content, that are distributed at different times and via different channels.
A greater reach
You use content mapping to better present your content and reach a larger brazil mobile phone number list target group. Because: so many people, so many tastes. Different readers and viewers are attracted to different angles and topics from your production. In addition, there are people who are visually oriented and people who are more likely to be touched by text. Also, not everyone is on Facebook or Twitter at the same time, so if your update came by at 10 in the morning and your audience is only online at half past eleven, your update will not get much follow-up. That is why it is good to carefully fragment your content.