With this in mind
Posted: Sat Jan 18, 2025 10:32 am
By Dalí Veliz
Marketing4eCommerce Editor
TikTok has become one of the leading social networks of the moment, being a constant source of new trends and discovery. This has also made it a unique channel for brands and businesses to boost their reach and impact in the digital community through it.
the short video platform has been working on expanding its tools so that brands can develop more freely on its app . An initiative that has led to the creation of strategic alliances, such as its global partnership with Publicis Groupe .
TikTok plans to boost community commerce on its platform with this new partnership
Publicis Groupe is a renowned French multinational belgium business email database dedicated to the public relations and advertising sector. It is also positioned as the third largest company in the sector worldwide, being a benchmark in the market for digital transformation, communication and marketing.
This is the first group of agencies to join forces with TikTok , marking an unprecedented move to take the Chinese app’s community commerce to a new level. Community commerce is part of a new shopping culture that is emerging on the entertainment platform, and is gaining momentum alongside social media marketing and commerce.
Marketing4eCommerce Editor
TikTok has become one of the leading social networks of the moment, being a constant source of new trends and discovery. This has also made it a unique channel for brands and businesses to boost their reach and impact in the digital community through it.
the short video platform has been working on expanding its tools so that brands can develop more freely on its app . An initiative that has led to the creation of strategic alliances, such as its global partnership with Publicis Groupe .
TikTok plans to boost community commerce on its platform with this new partnership
Publicis Groupe is a renowned French multinational belgium business email database dedicated to the public relations and advertising sector. It is also positioned as the third largest company in the sector worldwide, being a benchmark in the market for digital transformation, communication and marketing.
This is the first group of agencies to join forces with TikTok , marking an unprecedented move to take the Chinese app’s community commerce to a new level. Community commerce is part of a new shopping culture that is emerging on the entertainment platform, and is gaining momentum alongside social media marketing and commerce.