How to track a phone number that clicks on a link
Posted: Sun Jan 19, 2025 3:57 am
Want to know who clicked on your rich SMS campaign link? Learn how to track and follow clicks on links embedded in your SMS messages. More and more of you are integrating hyperlinks into the content of your SMS messages. The integration of this type of link ( also called rich SMS) by your SMS sending service provider allows you to enrich the user experience and integrate additional information/opportunities into your SMS campaign. Why track recipients who clicked on the link? As part of your SMS prospecting, the ability to track numbers that click on a link allows you to better follow up with recipients who have clicked, and who have therefore shown an interest in your message.
You can therefore follow up with them directly on other channels (telephone, email, Professional SMS , voice messages, etc.) In the same way that classic email campaigns allow you to costa rica phone number data set up follow-up campaigns, tracking recipients who have clicked on your link opens up new possibilities in your SMS communication. Tracking of links embedded in SMS can be done on Premium SMS and low-cost SMS . The type of SMS does not change the reporting of information in Google Analytics. How to track clickers? You have two ways: 1. Track your numbers with your SMS Partner platform 2. Track your numbers with URL creation tools Tools you need: Campaign URL Builder : This application will allow you to integrate a specific tag on your URL in order to track returns in Analytics URL Shortener: This tool offered by SMS Partner allows you to shorten a URL to prevent it from consuming too many characters in your message. Google Analytics: This application allows you to track your site traffic and analyze visits precisely.
Setting up click tracking by phone number requires a specific setup. Here are the different steps to follow. Step 1: Tag your URL In order to get clicks back on your URL, it is necessary to tag it by integrating UTMs. As part of our SMS campaign, it is necessary to integrate two UTMs into your URL: Campaign source: integration of the “SMS” source in order to subsequently find all visits linked to the SMS (utm_source=SMS) Campaign Name: Phone number integration to find numbers that clicked on the link.
Learn more about UTMs: URL Creation Tools Example of a url with a UTM: It is important to note that: The source UTM is unique and must not be modified; The campaign UTM must be modified for each issue. It is necessary that it does not contain spaces. Step 2: Integrate your tagged URL into your Excel database Once you have your tagged URL template, you need to duplicate it throughout your Excel file. To do this, we recommend integrating a concatenate tag that will retrieve all the elements. Example of concatenate tag: =CONCATENATE(A2;B2) A2: is the column with the fixed URL B2: is the column with the phone number to be integrated Once this has been done for each of your telephone numbers, you can integrate the number base into your SMS Partner account.
You can therefore follow up with them directly on other channels (telephone, email, Professional SMS , voice messages, etc.) In the same way that classic email campaigns allow you to costa rica phone number data set up follow-up campaigns, tracking recipients who have clicked on your link opens up new possibilities in your SMS communication. Tracking of links embedded in SMS can be done on Premium SMS and low-cost SMS . The type of SMS does not change the reporting of information in Google Analytics. How to track clickers? You have two ways: 1. Track your numbers with your SMS Partner platform 2. Track your numbers with URL creation tools Tools you need: Campaign URL Builder : This application will allow you to integrate a specific tag on your URL in order to track returns in Analytics URL Shortener: This tool offered by SMS Partner allows you to shorten a URL to prevent it from consuming too many characters in your message. Google Analytics: This application allows you to track your site traffic and analyze visits precisely.
Setting up click tracking by phone number requires a specific setup. Here are the different steps to follow. Step 1: Tag your URL In order to get clicks back on your URL, it is necessary to tag it by integrating UTMs. As part of our SMS campaign, it is necessary to integrate two UTMs into your URL: Campaign source: integration of the “SMS” source in order to subsequently find all visits linked to the SMS (utm_source=SMS) Campaign Name: Phone number integration to find numbers that clicked on the link.
Learn more about UTMs: URL Creation Tools Example of a url with a UTM: It is important to note that: The source UTM is unique and must not be modified; The campaign UTM must be modified for each issue. It is necessary that it does not contain spaces. Step 2: Integrate your tagged URL into your Excel database Once you have your tagged URL template, you need to duplicate it throughout your Excel file. To do this, we recommend integrating a concatenate tag that will retrieve all the elements. Example of concatenate tag: =CONCATENATE(A2;B2) A2: is the column with the fixed URL B2: is the column with the phone number to be integrated Once this has been done for each of your telephone numbers, you can integrate the number base into your SMS Partner account.