4. advise and encourage conversion
Sometimes, Internet users visit your website with the intention of making a purchase , without really knowing what to buy. The fact is that the need exists and, taking this into account, the chatbot can prove to be a valuable ally in advising visitors.
The bot offers Internet users the possibility of asking questions in a fluid and simple way . Once the prospect's need has been identified, the chatbot is able to recommend relevant products .
It is worth noting that orders can even be placed directly from the bot, which germany whatsapp shopping data sends the purchase orders directly to the system.
By taking care of the service offered to your customers, you are doing everything in your power to encourage them to repeat the experience ! Thanks to the use of a chatbot, you can count on optimal quality of interactions and thus improve both the responsiveness and the quality of your customer service .
Furthermore, thanks to the data collected (age, name, etc.), the tool is able to personalize the conversation to achieve more humanized interactions, although it is advisable to let people know that it is actually a robot that is leading the conversation.
As we have seen, integrating a chatbot into your website can bring many benefits to your business in terms of customer relations , brand promotion and conversions . The trend to adopt this interactive and intelligent robot is on the rise, as 80% of companies expect to acquire such a tool by 2020.
Ready to start building your own chatbot? If so, we invite you to take a look at our guide to creating your own chatbot, packed with good tips and a selection of the best tools.
Article translated from French
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