What are the results?
Posted: Sun Jan 19, 2025 4:32 am
After structuring your Black Friday campaign and setting up a strategic flow , it is natural for the numbers to start growing and the results to gradually appear. Therefore, after using automation to increase e-commerce sales, count on metrics to visualize this data.
First, you will notice that using the market as a reference means that some indicators can help you determine whether your strategy is being used well or needs to be optimized. In other words, the closer the indicators are to your niche, the safer your action plan will be:
open rates above 10% are considered good;
delivery rates above denmark phone number resource 95% are ideal considering a healthy baseline;
channel's share of 5% of the ROI achieved by the brand during the campaign period.
Learn a little more about ROI with the following video!
In this last example, a valid suggestion is to consider the ROI of the tool in relation to the results achieved. This contributes to the perception of value of the platform used, and brings more security in relation to the channels where the investment is being applied .
With that said, I hope you enjoyed learning more about the benefits of automation to increase e-commerce sales. To continue on this topic, I invite you to read our article on how to use Inbound Marketing in this business model!
First, you will notice that using the market as a reference means that some indicators can help you determine whether your strategy is being used well or needs to be optimized. In other words, the closer the indicators are to your niche, the safer your action plan will be:
open rates above 10% are considered good;
delivery rates above denmark phone number resource 95% are ideal considering a healthy baseline;
channel's share of 5% of the ROI achieved by the brand during the campaign period.
Learn a little more about ROI with the following video!
In this last example, a valid suggestion is to consider the ROI of the tool in relation to the results achieved. This contributes to the perception of value of the platform used, and brings more security in relation to the channels where the investment is being applied .
With that said, I hope you enjoyed learning more about the benefits of automation to increase e-commerce sales. To continue on this topic, I invite you to read our article on how to use Inbound Marketing in this business model!