Tips to increase your company's average ticket
Posted: Sun Jan 19, 2025 4:51 am
If there is one problem that affects a significant portion of businesses, regardless of their size and industry — and one that you may also be dealing with — it is: there is a reasonable number of customers, but the value of the purchases made is quite low. This scenario becomes more noticeable in times of crisis, especially during the current difficult period that we are still going through, since people, in general, tend to "put the brakes on" their spending.
Given this, a question that ends up becoming quite common in the world of entrepreneurship, hovering over the thoughts of managers , is: "How can I increase my average ticket?" . With this in mind, we decided to help you in this mission. So, if you want to increase your profits with each sale made, continue reading this post and check out key tips that can be immediately applied. Let's go!
What is the average ticket?
Before we actually list the best practices to be adopted by your business, it is worth delving deeper into the concept of average ticket, in order to better understand it. In this context, as the name itself suggests, it is the average amount that a consumer spends in a business.
This measurement can cover both a period of time that algeria mobile phone number takes into account, for example, campaigns designed for special dates — such as Father's Day, Mother's Day and Christmas — as well as normal occasions, within a given interval, even if there is no incentive to purchase. Both data are relevant, after all, they have the potential to reveal how effective a given campaign was or whether the results projected for a month, semester or year, for example, were achieved.
In short, it can be said that the average ticket represents an indicator of performance and should be monitored by entrepreneurs, from small to large organizations. Its calculation is quite simple, simply dividing the revenue achieved in a period of time by the number of sales that were closed within that same period.
What are the best strategies to adopt to increase the average ticket?
Initially, one aspect that is essential to take into consideration is the market niche in which your business fits. This is imperative to think strategically and reflect on other factors, such as the experience offered to the public , the reputation of your brand and the level of excellence of customer service . After all, when a consumer is satisfied with all of these elements, they are more likely to spend more at the establishment.
However, the fact is that, even though it can be said that the average ticket is an indicator that varies according to the segment of activity, it is undeniable that increasing it brings numerous benefits to revenue. Therefore, below, check out what you can do to achieve this goal!
1. Invest in consultative sales
Consultative sales, unlike the more common process, in which the main purpose of the sales team is to actually sell, have the purpose of not only closing the deal, but also helping the customer to solve the obstacle they are facing through the solution sold by the establishment. In other words, the idea is that the salesperson acts, in this case, as a consultant specialized in the "pains" of the public.
This way, when a potential customer presents a challenge that needs to be overcome, the salesperson will be ready to offer the best solution. This measure helps to increase the average ticket because it is a way of making the customer realize the value of what your business offers and why it is worth paying a little more for it, if necessary.
2. Increase the mix of products offered
As more goods are available in the store, the chances of a potential customer finding everything they need and, therefore, making a higher-value purchase also increase. In addition, having a highly diversified mix sets you apart from your competitors.
However, when using this strategy , know how to identify which items function as "flagships" of your business, attracting your target audience to the establishment, and which products represent your differentials, generating more income.
3. Understand the demands of your target audience and offer complementary products
In the previous topic, we discussed the importance of diversifying the product mix in the business, so, following this same line of thought, during customer service, try to offer complementary items to those initially sought. To do so, remember, however, that it is imperative to understand the demands of customers and analyze their consumption habits in depth, which is possible by surveying their purchase history, if there is one.
After this "study", you will have an easier time identifying what can be suggested to the consumer as a complementary item to close a deal.
4. Use digital marketing to your advantage
When used well, digital marketing has great potential to generate good results for your business. In this context, it is best to promote, for example, loyalty programs, promotions, progressive discounts, etc. After all, this shows the public why it is worth choosing your organization over the competition.
Furthermore, if you also have an e-commerce site, use SEO strategies when listing your products, as this increases the chances of a potential consumer finding your page when searching for a specific item. In this case, below the item description, it is also worth suggesting complementary products to that item, as this will not only improve the shopping experience , but can also increase the store's average ticket.
Given this, a question that ends up becoming quite common in the world of entrepreneurship, hovering over the thoughts of managers , is: "How can I increase my average ticket?" . With this in mind, we decided to help you in this mission. So, if you want to increase your profits with each sale made, continue reading this post and check out key tips that can be immediately applied. Let's go!
What is the average ticket?
Before we actually list the best practices to be adopted by your business, it is worth delving deeper into the concept of average ticket, in order to better understand it. In this context, as the name itself suggests, it is the average amount that a consumer spends in a business.
This measurement can cover both a period of time that algeria mobile phone number takes into account, for example, campaigns designed for special dates — such as Father's Day, Mother's Day and Christmas — as well as normal occasions, within a given interval, even if there is no incentive to purchase. Both data are relevant, after all, they have the potential to reveal how effective a given campaign was or whether the results projected for a month, semester or year, for example, were achieved.
In short, it can be said that the average ticket represents an indicator of performance and should be monitored by entrepreneurs, from small to large organizations. Its calculation is quite simple, simply dividing the revenue achieved in a period of time by the number of sales that were closed within that same period.
What are the best strategies to adopt to increase the average ticket?
Initially, one aspect that is essential to take into consideration is the market niche in which your business fits. This is imperative to think strategically and reflect on other factors, such as the experience offered to the public , the reputation of your brand and the level of excellence of customer service . After all, when a consumer is satisfied with all of these elements, they are more likely to spend more at the establishment.
However, the fact is that, even though it can be said that the average ticket is an indicator that varies according to the segment of activity, it is undeniable that increasing it brings numerous benefits to revenue. Therefore, below, check out what you can do to achieve this goal!
1. Invest in consultative sales
Consultative sales, unlike the more common process, in which the main purpose of the sales team is to actually sell, have the purpose of not only closing the deal, but also helping the customer to solve the obstacle they are facing through the solution sold by the establishment. In other words, the idea is that the salesperson acts, in this case, as a consultant specialized in the "pains" of the public.
This way, when a potential customer presents a challenge that needs to be overcome, the salesperson will be ready to offer the best solution. This measure helps to increase the average ticket because it is a way of making the customer realize the value of what your business offers and why it is worth paying a little more for it, if necessary.
2. Increase the mix of products offered
As more goods are available in the store, the chances of a potential customer finding everything they need and, therefore, making a higher-value purchase also increase. In addition, having a highly diversified mix sets you apart from your competitors.
However, when using this strategy , know how to identify which items function as "flagships" of your business, attracting your target audience to the establishment, and which products represent your differentials, generating more income.
3. Understand the demands of your target audience and offer complementary products
In the previous topic, we discussed the importance of diversifying the product mix in the business, so, following this same line of thought, during customer service, try to offer complementary items to those initially sought. To do so, remember, however, that it is imperative to understand the demands of customers and analyze their consumption habits in depth, which is possible by surveying their purchase history, if there is one.
After this "study", you will have an easier time identifying what can be suggested to the consumer as a complementary item to close a deal.
4. Use digital marketing to your advantage
When used well, digital marketing has great potential to generate good results for your business. In this context, it is best to promote, for example, loyalty programs, promotions, progressive discounts, etc. After all, this shows the public why it is worth choosing your organization over the competition.
Furthermore, if you also have an e-commerce site, use SEO strategies when listing your products, as this increases the chances of a potential consumer finding your page when searching for a specific item. In this case, below the item description, it is also worth suggesting complementary products to that item, as this will not only improve the shopping experience , but can also increase the store's average ticket.