Discover 7 efficient types of retargeting
Posted: Sun Jan 19, 2025 5:03 am
We can divide retargeting into two main groups: on-site and off-site events (known as “On and Off-site” events). What is the difference between each?
When targeting people who have interacted with your website, retargeting plays a role similar to remarketing, re-engaging your audience. It can also be used to upsell , that is, sell more expensive products or larger plans for a service.
On the other hand, when approaching people who egypt phone number resource have interacted with the brand on other channels, retargeting becomes more of a prospecting tool.
Discover the 7 types of retargeting that involve these two groups:
1. Searches
Segment users based on searches they've made online, whether on your website or on search engines like Google.
2. Website
Focus on users who viewed certain content or completed a specific action on your website.
3. SEO/SEM
Target users who arrived at your site through online searches ( SEO ) or sponsored ads (SEM).
4. Email
Users who interact with your email programs, such as someone who subscribes to and opens your newsletter .
5. Contextual
It is based on the type of content the person consumes. For example, if they visit a partner site with a similar topic to yours.
6. Engagement
Focus on users who interacted with specific content outside of your website, such as a video, Facebook page, etc.
7. Social
Target people who consume the same type of content as your current customers.
When targeting people who have interacted with your website, retargeting plays a role similar to remarketing, re-engaging your audience. It can also be used to upsell , that is, sell more expensive products or larger plans for a service.
On the other hand, when approaching people who egypt phone number resource have interacted with the brand on other channels, retargeting becomes more of a prospecting tool.
Discover the 7 types of retargeting that involve these two groups:
1. Searches
Segment users based on searches they've made online, whether on your website or on search engines like Google.
2. Website
Focus on users who viewed certain content or completed a specific action on your website.
3. SEO/SEM
Target users who arrived at your site through online searches ( SEO ) or sponsored ads (SEM).
4. Email
Users who interact with your email programs, such as someone who subscribes to and opens your newsletter .
5. Contextual
It is based on the type of content the person consumes. For example, if they visit a partner site with a similar topic to yours.
6. Engagement
Focus on users who interacted with specific content outside of your website, such as a video, Facebook page, etc.
7. Social
Target people who consume the same type of content as your current customers.