The discussions in the LinkedIn group
Posted: Sun Jan 19, 2025 5:05 am
Language
Make a clear choice for the language you are going to use; communicate your status updates in Dutch or English. If you are mainly active in the Netherlands, then also communicate in Dutch. If desired, you can segment a status update by geography if you absolutely want to address a target group outside the country's borders. Be consistent in this. It is extremely sloppy if you place an English status update with a link to a Dutch page on the company website. This 'mistake' is still made daily.
Screen Shot 2013-07-16 at 7.57.27 PM
Unique content
Provide unique content on LinkedIn. or status updates should offer added value for users. I still regularly see posts coming back on LinkedIn, Facebook and Twitter. Don't do it! It is not wise to start the same discussion on multiple platforms. That only makes it confusing. An absolute don't is to ask your LinkedIn followers to 'like' the Facebook Fanpage. But hashtags also don't work on LinkedIn. Try to take that into account.
Screen Shot 2013-07-16 at 9.55.37 PM
Variation
It is very important to vary. You can refer to a blog article switzerland mobile phone number list news item, event or a white paper. But it is also wise to place different types of media on LinkedIn. Think of a (static) banner, a Slideshare presentation, a YouTube video and a PDF brochure with product information. Experience shows that visual content ensures increased engagement on LinkedIn.
Screen Shot 2013-07-16 at 10.34.43 PM
Interaction
Asking a question in a status update creates more involvement from your followers. You can ask your followers to think along about a new product or ask what information they need. Or ask your followers to participate in a webinar. But it can also be less serious (but in a business context) by using a quiz, for example.
Screen Shot 2013-07-16 at 6.42.29 PM
After posting the status update, it is the intention that you remain involved and participate in the discussions that follow. You can now participate as a company account (when you have admin rights on the company page). But it is even stronger if a response is made from a personal profile (responsible employee). It is important to stay on top of things, as evidenced by the discussion below following a company update from KPN.
Screen Shot 2013-07-16 at 6.49.53 PM
Test your content
When creating content, assume that the content will be read on different devices – not only on the desktop, but also via a mobile phone or tablet. LinkedIn has developed apps, but can also be consulted via Flipboard, for example. Take this into account and also consult the content after posting via the various apps and platforms. But also ensure that the external sources you refer to are 'in order' and copy content to LinkedIn. The posting below is sloppy and therefore does not generate much interaction.
Screen Shot 2013-07-16 at 6.58.06 PM
Also, don't forget to adjust the default text (usually a paragraph) that automatically appears after adding the URL in the status update for placement. Make sure that this paragraph entices the reader to read on and leave out unnecessary information. For example, make sure that the information for a YouTube video or SlideShare presentation is filled in correctly.
Screen Shot 2013-07-16 at 9.57.02 PM
Make a clear choice for the language you are going to use; communicate your status updates in Dutch or English. If you are mainly active in the Netherlands, then also communicate in Dutch. If desired, you can segment a status update by geography if you absolutely want to address a target group outside the country's borders. Be consistent in this. It is extremely sloppy if you place an English status update with a link to a Dutch page on the company website. This 'mistake' is still made daily.
Screen Shot 2013-07-16 at 7.57.27 PM
Unique content
Provide unique content on LinkedIn. or status updates should offer added value for users. I still regularly see posts coming back on LinkedIn, Facebook and Twitter. Don't do it! It is not wise to start the same discussion on multiple platforms. That only makes it confusing. An absolute don't is to ask your LinkedIn followers to 'like' the Facebook Fanpage. But hashtags also don't work on LinkedIn. Try to take that into account.
Screen Shot 2013-07-16 at 9.55.37 PM
Variation
It is very important to vary. You can refer to a blog article switzerland mobile phone number list news item, event or a white paper. But it is also wise to place different types of media on LinkedIn. Think of a (static) banner, a Slideshare presentation, a YouTube video and a PDF brochure with product information. Experience shows that visual content ensures increased engagement on LinkedIn.
Screen Shot 2013-07-16 at 10.34.43 PM
Interaction
Asking a question in a status update creates more involvement from your followers. You can ask your followers to think along about a new product or ask what information they need. Or ask your followers to participate in a webinar. But it can also be less serious (but in a business context) by using a quiz, for example.
Screen Shot 2013-07-16 at 6.42.29 PM
After posting the status update, it is the intention that you remain involved and participate in the discussions that follow. You can now participate as a company account (when you have admin rights on the company page). But it is even stronger if a response is made from a personal profile (responsible employee). It is important to stay on top of things, as evidenced by the discussion below following a company update from KPN.
Screen Shot 2013-07-16 at 6.49.53 PM
Test your content
When creating content, assume that the content will be read on different devices – not only on the desktop, but also via a mobile phone or tablet. LinkedIn has developed apps, but can also be consulted via Flipboard, for example. Take this into account and also consult the content after posting via the various apps and platforms. But also ensure that the external sources you refer to are 'in order' and copy content to LinkedIn. The posting below is sloppy and therefore does not generate much interaction.
Screen Shot 2013-07-16 at 6.58.06 PM
Also, don't forget to adjust the default text (usually a paragraph) that automatically appears after adding the URL in the status update for placement. Make sure that this paragraph entices the reader to read on and leave out unnecessary information. For example, make sure that the information for a YouTube video or SlideShare presentation is filled in correctly.
Screen Shot 2013-07-16 at 9.57.02 PM