This value is measured during the period during which the person has been a client of the company.
Posted: Sun Jan 19, 2025 5:13 am
This performance indicator is very important, especially for service activities that are sold on a subscription basis, such as SaaS software.
In addition, recovering a prospect is more expensive than finding a new customer. Anticipate loss by thinking of a strategy to retain your current customers!
It involves identifying the number of customers who made at least 2 purchases iran whatsapp shopping data during the year.
Why is this KPI important?
A repeat customer is a satisfied customer. If most customers make multiple purchases per year, this is an excellent indicator of customer satisfaction.
40.
Customer Lifetime Value (CLV) expresses all the profits obtained by the company through a customer.
By comparing your segments, you can determine which customer profile generates the most revenue,
You can focus your investments on the stocks that generate the most profits,
By comparing the customer acquisition cost and the CLV, you get an indicator that allows you to evaluate the effectiveness of your actions compared to the results obtained.
Choose the best marketing metrics for your company's performance easily
So don't hesitate to be inspired by our KPI proposals, but there's nothing better than testing and measuring results to check which metrics really reflect the evolution of your business.
Anaraya Albornoz
Anaraya Albornoz , Marketing Manager Spain & Latam
After studying translation and interpretation at the Universidad Central de Venezuela, Anaraya obtained a degree in foreign languages, literatures and civilizations at the Sorbonne University in Paris IV and a Master's degree in Cultural Tourism at the University of Lorraine with a year of exchange at the University of Barcelona. After a long experience as a Spanish teacher, she ventured into the world of digital marketing thanks to web writing for travel agencies in Spain. This is the beginning of a new passion and a beautiful adventure: SEO and web marketing.
Transparency is a core value at Appvizer. As a media outlet, our goal is to provide our readers with useful and quality content, on which Appvizer can sustain itself. That's why we invite you to discover our remuneration system.
In addition, recovering a prospect is more expensive than finding a new customer. Anticipate loss by thinking of a strategy to retain your current customers!
It involves identifying the number of customers who made at least 2 purchases iran whatsapp shopping data during the year.
Why is this KPI important?
A repeat customer is a satisfied customer. If most customers make multiple purchases per year, this is an excellent indicator of customer satisfaction.
40.
Customer Lifetime Value (CLV) expresses all the profits obtained by the company through a customer.
By comparing your segments, you can determine which customer profile generates the most revenue,
You can focus your investments on the stocks that generate the most profits,
By comparing the customer acquisition cost and the CLV, you get an indicator that allows you to evaluate the effectiveness of your actions compared to the results obtained.
Choose the best marketing metrics for your company's performance easily
So don't hesitate to be inspired by our KPI proposals, but there's nothing better than testing and measuring results to check which metrics really reflect the evolution of your business.
Anaraya Albornoz
Anaraya Albornoz , Marketing Manager Spain & Latam
After studying translation and interpretation at the Universidad Central de Venezuela, Anaraya obtained a degree in foreign languages, literatures and civilizations at the Sorbonne University in Paris IV and a Master's degree in Cultural Tourism at the University of Lorraine with a year of exchange at the University of Barcelona. After a long experience as a Spanish teacher, she ventured into the world of digital marketing thanks to web writing for travel agencies in Spain. This is the beginning of a new passion and a beautiful adventure: SEO and web marketing.
Transparency is a core value at Appvizer. As a media outlet, our goal is to provide our readers with useful and quality content, on which Appvizer can sustain itself. That's why we invite you to discover our remuneration system.