Phase 2 evaluated our lowest-performing content.
Posted: Sun Jan 19, 2025 5:27 am
Challenge(s) Accepted
There you have it! The six biggest challenges that social media teams are facing in 2024.
Now that you know which challenges you’re up against, take the time to brainstorm solutions that will help you level up your social media strategy — for next year and beyond.
Editor's note: This post was originally published in November 2021 and has been updated for comprehensiveness.How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process
Download Now: Free SEO Audit Kit
Amanda Huffman
Amanda Huffman
Updated: November 25, 2024
Published: November 22, 2024
In 2023, my team and I began working on perhaps one of cyprus phone number material the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this.
content audit on the HubSpot Blog represented by a magnifying glass and a hand drawing from point B to point A
We ran the audit in three phases:
Phase 1 addressed our oldest content.
Phase 3 assessed the value of our topic clusters.
When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters.
Free Guide: How to Run a Technical SEO Audit
In this post, I’m going to focus on phase one of our audit. I’ll walk you through how we audited our oldest content and how we took action. Plus, I’ll share the results we found.
There you have it! The six biggest challenges that social media teams are facing in 2024.
Now that you know which challenges you’re up against, take the time to brainstorm solutions that will help you level up your social media strategy — for next year and beyond.
Editor's note: This post was originally published in November 2021 and has been updated for comprehensiveness.How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process
Download Now: Free SEO Audit Kit
Amanda Huffman
Amanda Huffman
Updated: November 25, 2024
Published: November 22, 2024
In 2023, my team and I began working on perhaps one of cyprus phone number material the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this.
content audit on the HubSpot Blog represented by a magnifying glass and a hand drawing from point B to point A
We ran the audit in three phases:
Phase 1 addressed our oldest content.
Phase 3 assessed the value of our topic clusters.
When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters.
Free Guide: How to Run a Technical SEO Audit
In this post, I’m going to focus on phase one of our audit. I’ll walk you through how we audited our oldest content and how we took action. Plus, I’ll share the results we found.