Deliverable 1: A fully functional blog site on WordPress
Posted: Sun Jan 19, 2025 6:15 am
"Increase brand visibility and drive organic traffic by 25% in the next six months by publishing weekly SEO-optimized content to target relevant keywords for the industry."
I want to keep the objective concise but measurable. I avoid vague goals like “improve brand awareness” unless I can directly tie them to metrics (e.g., number of visitors, sign-ups, or conversions).
2. Outline the scope of work.
Now, it’s time to define the boundaries. That’s what’s included — and more importantly, what’s not. This prevents scope creep, which is just a fancy way of saying: avoid doing work that wasn’t agreed upon.
For the blog project, I want to feature el salvador phone number material content creation, SEO, and setting up the blog. My scope might include:
Conduct keyword research.
Set up WordPress CMS.
Write, edit, and publish five cornerstone blog posts.
SEO optimization for each post, including meta descriptions and alt text.
I don’t include things like ongoing maintenance or content updates because that’s not part of the deal. I want to keep the scope tight and focused.
3. Identify deliverables.
This is the meat and potatoes of your scope of work. What’s the tangible outcome of the project? What does “done” look like? Each deliverable should be something you can point to and say, “Here’s what we completed.”
For the blog launch, my deliverables look like this:
Deliverable 2: SEO-optimized content strategy for the next three months
Deliverable 3: Five cornerstone blog posts, each 1000-1500 words long
Deliverable 4: Google Analytics and Search Console setup for tracking traffic and performance
Each deliverable should be clear, concise, and measurable. If it’s a blog post, it should state the expected word count and quality standards (like SEO optimization, readability scores, etc.).
I want to keep the objective concise but measurable. I avoid vague goals like “improve brand awareness” unless I can directly tie them to metrics (e.g., number of visitors, sign-ups, or conversions).
2. Outline the scope of work.
Now, it’s time to define the boundaries. That’s what’s included — and more importantly, what’s not. This prevents scope creep, which is just a fancy way of saying: avoid doing work that wasn’t agreed upon.
For the blog project, I want to feature el salvador phone number material content creation, SEO, and setting up the blog. My scope might include:
Conduct keyword research.
Set up WordPress CMS.
Write, edit, and publish five cornerstone blog posts.
SEO optimization for each post, including meta descriptions and alt text.
I don’t include things like ongoing maintenance or content updates because that’s not part of the deal. I want to keep the scope tight and focused.
3. Identify deliverables.
This is the meat and potatoes of your scope of work. What’s the tangible outcome of the project? What does “done” look like? Each deliverable should be something you can point to and say, “Here’s what we completed.”
For the blog launch, my deliverables look like this:
Deliverable 2: SEO-optimized content strategy for the next three months
Deliverable 3: Five cornerstone blog posts, each 1000-1500 words long
Deliverable 4: Google Analytics and Search Console setup for tracking traffic and performance
Each deliverable should be clear, concise, and measurable. If it’s a blog post, it should state the expected word count and quality standards (like SEO optimization, readability scores, etc.).