Expandable : These are the type of banner that changes size or even position when you slide the mouse over it, generating more interest in the user.
– Floating : These are a very common type of banner, but somewhat uncomfortable, they usually appear without warning, overlapping the content of the site and hindering navigation.
Images/Creativity
A as it requires a strong first impression to generate the france business email database expected reaction. The good use of images and other creative resources guarantees a greater impact on the person who enters the site where the advertisement will be. This will subsequently become a greater possibility of flow towards the advertised website.
Text
Here we should take into account two main points: typography and the written content that we want on the banner. Depending on what we want to achieve with the ad, we may need more or less text, although we must always be careful. Having a lot of text can become boring, or if it has a font that does not match the design, information can be lost.