7. Feedback on Demo or Trial
Posted: Sun Jan 19, 2025 6:21 am
5. After They Engage With Your Brand Online
Engagement on your website or social media channels indicates a prospect’s interest. If they’ve downloaded a case study, commented on a blog post, or sent you a message, a personalized follow-up can transition this passive interest into an active conversation. This is a highly efficient way to drive warm leads further down the sales funnel.
6. When There’s a Change in the Prospect’s Company
Company structures shift in many ways. There could be mergers, new leadership, or strategy pivots that can impact a prospect’s priorities. As soon as you’re aware of these changes, send a timely follow-up to showcase your proactive approach. For instance, you could offer tailored solutions to meet their new circumstances.
Once a prospect has experienced a demo or trial of your product or service, they’ll have firsthand insights. Yet, you shouldn’t expect them to come back to you with their opinions. Following up to gather feedback provides a dual opportunity: addressing any reservations they might have and fine-tuning your offering based on their responses.
When is the Best Time to Send a Follow-up?
The answer to this question depends mainly on your target audience and their behavior. But as a rule of thumb, here are the best times to send your emails:
Morning hours (between 9 a.m. to 11 a.m.) tend to yield cayman islands cell phone number database better open rates and reply rates for most industries
For other industries or specific roles, evening times (between 07 p.m. and 09 p.m.) might work better, especially if you’re targeting top-level executives who might check their emails after regular business hours.
Emails sent on Tuesdays and Wednesdays generally experience higher open rates than those sent on Mondays. This is because prospect inboxes are typically crowded on Mondays and Fridays. However, this doesn’t mean you should never send cold email follow-ups on a Monday.
Keep in mind:
When targeting a global audience, you should always consider time zones. It might make sense to segment your email list based on location to ensure that your emails hit the recipient’s inbox at the optimal local time.
How Long Should a Follow-Up Email Be?
Your email follow ups should always be shorter than your initial email. Depending on what you want to communicate, a follow up email length could range from 20 to 70 words at most. You could use that to quickly remind the prospect of your previous email, explain why you’re reaching out, and add a brief call to action.
Engagement on your website or social media channels indicates a prospect’s interest. If they’ve downloaded a case study, commented on a blog post, or sent you a message, a personalized follow-up can transition this passive interest into an active conversation. This is a highly efficient way to drive warm leads further down the sales funnel.
6. When There’s a Change in the Prospect’s Company
Company structures shift in many ways. There could be mergers, new leadership, or strategy pivots that can impact a prospect’s priorities. As soon as you’re aware of these changes, send a timely follow-up to showcase your proactive approach. For instance, you could offer tailored solutions to meet their new circumstances.
Once a prospect has experienced a demo or trial of your product or service, they’ll have firsthand insights. Yet, you shouldn’t expect them to come back to you with their opinions. Following up to gather feedback provides a dual opportunity: addressing any reservations they might have and fine-tuning your offering based on their responses.
When is the Best Time to Send a Follow-up?
The answer to this question depends mainly on your target audience and their behavior. But as a rule of thumb, here are the best times to send your emails:
Morning hours (between 9 a.m. to 11 a.m.) tend to yield cayman islands cell phone number database better open rates and reply rates for most industries
For other industries or specific roles, evening times (between 07 p.m. and 09 p.m.) might work better, especially if you’re targeting top-level executives who might check their emails after regular business hours.
Emails sent on Tuesdays and Wednesdays generally experience higher open rates than those sent on Mondays. This is because prospect inboxes are typically crowded on Mondays and Fridays. However, this doesn’t mean you should never send cold email follow-ups on a Monday.
Keep in mind:
When targeting a global audience, you should always consider time zones. It might make sense to segment your email list based on location to ensure that your emails hit the recipient’s inbox at the optimal local time.
How Long Should a Follow-Up Email Be?
Your email follow ups should always be shorter than your initial email. Depending on what you want to communicate, a follow up email length could range from 20 to 70 words at most. You could use that to quickly remind the prospect of your previous email, explain why you’re reaching out, and add a brief call to action.