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Posted: Sun Jan 19, 2025 6:24 am
When our schools were shut down for several weeks, kids needed something to occupy their time. (Keep in mind, we also had no electricity during those weeks.)
How Brands Can Act Responsibly During a Crisis
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Curt del Principe
Curt del Principe
Published: November 19, 2024
It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization.
Charla Schlueter, owner of Gamers' Haunt in Asheville, NC
Lucky for you and me (and my editorial calendar), I found a story that I do care about. And my sense of humor is still (mostly) intact.
It’s a story of cleverness and kindness. A story india phone number material about how one business owner used her clout to help her community. And a story about how your brand can do the same, should you find yourself in the middle of a crisis.
And don’t worry: we’ll also check out examples of how businesses of different sizes chipped in, so there’s plenty for you SMBs and enterprise marketers, too.
Making Magic in a Time of Trouble
Charla Schlueter sits in front of me meticulously shuffling a deck of Magic the Gathering cards. Yet each time the door beside us opens, she greets each newcomer with a smile and their first name.
Schlueter’s the owner and operator of Gamers’ Haunt, a little game shop in Asheville, North Carolina. Since the hurricane hit, my son and I have been visiting weekly in search of something the shop gives away for free: normalcy.
But we’re not actually in Gamers’ Haunt. Not properly. We’re seated in the two-room kung fu studio that’s graciously allowed Schlueter to host a makeshift shop after a maple tree rudely inserted itself into her roof during the hurricane.
How Brands Can Act Responsibly During a Crisis
Subscribe to Masters in Marketing
Curt del Principe
Curt del Principe
Published: November 19, 2024
It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization.
Charla Schlueter, owner of Gamers' Haunt in Asheville, NC
Lucky for you and me (and my editorial calendar), I found a story that I do care about. And my sense of humor is still (mostly) intact.
It’s a story of cleverness and kindness. A story india phone number material about how one business owner used her clout to help her community. And a story about how your brand can do the same, should you find yourself in the middle of a crisis.
And don’t worry: we’ll also check out examples of how businesses of different sizes chipped in, so there’s plenty for you SMBs and enterprise marketers, too.
Making Magic in a Time of Trouble
Charla Schlueter sits in front of me meticulously shuffling a deck of Magic the Gathering cards. Yet each time the door beside us opens, she greets each newcomer with a smile and their first name.
Schlueter’s the owner and operator of Gamers’ Haunt, a little game shop in Asheville, North Carolina. Since the hurricane hit, my son and I have been visiting weekly in search of something the shop gives away for free: normalcy.
But we’re not actually in Gamers’ Haunt. Not properly. We’re seated in the two-room kung fu studio that’s graciously allowed Schlueter to host a makeshift shop after a maple tree rudely inserted itself into her roof during the hurricane.