It is about evaluating the actual cost to convert a lead into a client.
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Determining the profitability of an advertising campaign (advertising indicators)
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@GIPHY
Now let's take a look at the KPIs that allow you to measure the effectiveness of online advertising campaigns, keeping in mind that they must generate a return on investment...
26. CPC or cost per click
This is when you buy a paid advertisement, a sponsored link based on a keyword on Google kuwait whatsapp shopping data or Facebook, for example. Every time someone clicks on the link, you have to pay.
Why is this KPI important?
Calculating the CPC allows you to know:
which keyword generates the most clicks,
which keyword generates the most conversion on your site,
which keyword is most profitable.
The goal is to generate more qualified leads while spending as little money as possible. Depending on your goals and ambitions, you can position yourself by purchasing less competitive keywords or allocate more budget to advertising investments.
27. CPM or cost per thousand
As part of a display campaign, you pay to have your ad appear on third-party websites. That is, you set a budget and get a thousand views of your ad.
Why is this KPI important?
Depending on the purpose of your advertising, calculating the CPM allows you to determine the investment required to achieve this objective.
Example: If your goal is to generate 200 leads by offering a whitepaper for download, CPM allows you to study how many times you have to invest a thousand visits in order to capture 200 leads.
28. CPL or cost per lead
Divide the number of leads you generated by the amount of money you spent on advertising – this is the cost required to generate leads.
Why is this KPI important?
This KPI is crucial in determining the return on investment over a period of time.
While the ideal goal is always: spend fewer resources to get more leads, this generality is not always verifiable.
In fact, depending on the quality of the leads required, the actions and results obtained, or the estimated price for acquiring a lead, it may be relevant to increase the amount of advertising investments, especially if the content of the site does not yet generate potential customers...
29. Income obtained from conversion
Let's understand by revenue: the profit obtained from a conversion.
To calculate the revenue generated by a conversion:
Determining the profitability of an advertising campaign (advertising indicators)
giphy
@GIPHY
Now let's take a look at the KPIs that allow you to measure the effectiveness of online advertising campaigns, keeping in mind that they must generate a return on investment...
26. CPC or cost per click
This is when you buy a paid advertisement, a sponsored link based on a keyword on Google kuwait whatsapp shopping data or Facebook, for example. Every time someone clicks on the link, you have to pay.
Why is this KPI important?
Calculating the CPC allows you to know:
which keyword generates the most clicks,
which keyword generates the most conversion on your site,
which keyword is most profitable.
The goal is to generate more qualified leads while spending as little money as possible. Depending on your goals and ambitions, you can position yourself by purchasing less competitive keywords or allocate more budget to advertising investments.
27. CPM or cost per thousand
As part of a display campaign, you pay to have your ad appear on third-party websites. That is, you set a budget and get a thousand views of your ad.
Why is this KPI important?
Depending on the purpose of your advertising, calculating the CPM allows you to determine the investment required to achieve this objective.
Example: If your goal is to generate 200 leads by offering a whitepaper for download, CPM allows you to study how many times you have to invest a thousand visits in order to capture 200 leads.
28. CPL or cost per lead
Divide the number of leads you generated by the amount of money you spent on advertising – this is the cost required to generate leads.
Why is this KPI important?
This KPI is crucial in determining the return on investment over a period of time.
While the ideal goal is always: spend fewer resources to get more leads, this generality is not always verifiable.
In fact, depending on the quality of the leads required, the actions and results obtained, or the estimated price for acquiring a lead, it may be relevant to increase the amount of advertising investments, especially if the content of the site does not yet generate potential customers...
29. Income obtained from conversion
Let's understand by revenue: the profit obtained from a conversion.
To calculate the revenue generated by a conversion: