But before we proceed: who is Marjal?
Posted: Sun Jan 19, 2025 6:45 am
Case Study: How Marjal Increased ROI with a 360° Marketing Strategy
Home > Inbound Marketing > Case Study: How Marjal Increased ROI with a 360° Marketing Strategy
Marjal wanted to increase their direct sales and the number of bookings made through their website. What could they do to increase their ROI? We explain how we created a 360° marketing strategy to help the company achieve significant increases in their primary metrics.
Marjal’s digital channel was not reaching its full potential. Like other companies in the travel and tourism industry, Marjal faced competition from online travel agencies. It decided to revamp its website and implemented a comprehensive marketing strategy to maximize all its goals.
Marjal is a Spanish tour operator specialising in luxury camping and resorts list of azerbaijan consumer email with two properties on the Costa Blanca in south-east Spain. Luxury campsites and bungalows, one of which also features glamping. These resorts offer traditional services such as buffet or à la carte dining, water parks, children's activities, pool bars and more, offering guests experiences that combine the charm of camping with the comforts of a resort . Marjal recently acquired a new campsite and resort in Tarragona, with the aim of expanding its presence in the rest of Spain.
marjal resort
What was our challenge?
Marjal’s ultimate goal was to increase revenue through direct-to-consumer digital channels . Their KPIs were not just about increasing revenue from this channel in monetary terms; they also wanted to increase the number of bookings made through the direct-to-consumer channel.
What we were asked for was not only to help strengthen their direct-to-consumer channels but also to promote and reward the loyalty of their guests . They were therefore looking for an effective way to obtain guests' email addresses. Until then, in fact, they had been requested offline, at the time of check-in at the campsite. Instead, to achieve the objectives set, it was essential to increase the database and web traffic (and also its quality).
Home > Inbound Marketing > Case Study: How Marjal Increased ROI with a 360° Marketing Strategy
Marjal wanted to increase their direct sales and the number of bookings made through their website. What could they do to increase their ROI? We explain how we created a 360° marketing strategy to help the company achieve significant increases in their primary metrics.
Marjal’s digital channel was not reaching its full potential. Like other companies in the travel and tourism industry, Marjal faced competition from online travel agencies. It decided to revamp its website and implemented a comprehensive marketing strategy to maximize all its goals.
Marjal is a Spanish tour operator specialising in luxury camping and resorts list of azerbaijan consumer email with two properties on the Costa Blanca in south-east Spain. Luxury campsites and bungalows, one of which also features glamping. These resorts offer traditional services such as buffet or à la carte dining, water parks, children's activities, pool bars and more, offering guests experiences that combine the charm of camping with the comforts of a resort . Marjal recently acquired a new campsite and resort in Tarragona, with the aim of expanding its presence in the rest of Spain.
marjal resort
What was our challenge?
Marjal’s ultimate goal was to increase revenue through direct-to-consumer digital channels . Their KPIs were not just about increasing revenue from this channel in monetary terms; they also wanted to increase the number of bookings made through the direct-to-consumer channel.
What we were asked for was not only to help strengthen their direct-to-consumer channels but also to promote and reward the loyalty of their guests . They were therefore looking for an effective way to obtain guests' email addresses. Until then, in fact, they had been requested offline, at the time of check-in at the campsite. Instead, to achieve the objectives set, it was essential to increase the database and web traffic (and also its quality).