collaborators for the brand to avoid potential crises?
Posted: Sun Jan 19, 2025 6:54 am
In the e-Commerce space, we see that customers increasingly expect an exclusive experience or product for the site. They are no longer satisfied with the reflection of the physical store in a digital space.
W: Fila works a lot with influencers and brand ambassadors who have ties to list of austria consumer email the brand. What criteria do you have in mind when choosing the right
LV: In the last year we have brought together legacy partners - Bjorn Borg , Grant Hill , Germán Silva . Since many of our Millennial and Gen Z customers are discovering us for the first time at Urban Outfitters, Barneys, or through collaborations, it’s important to tell our brand stories to authenticate our streetwear heritage and expertise. Not every brand can tell such a rich and deeply rooted story in fashion and sports. We’re very fortunate in that regard.
W: Fila works a lot with influencers and brand ambassadors who have ties to list of austria consumer email the brand. What criteria do you have in mind when choosing the right
LV: In the last year we have brought together legacy partners - Bjorn Borg , Grant Hill , Germán Silva . Since many of our Millennial and Gen Z customers are discovering us for the first time at Urban Outfitters, Barneys, or through collaborations, it’s important to tell our brand stories to authenticate our streetwear heritage and expertise. Not every brand can tell such a rich and deeply rooted story in fashion and sports. We’re very fortunate in that regard.