How Email Marketing Helps Your Small Business

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If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. VerticalResponse is here to get you the answers belgium phone number list you need.

Like any smart business owner, you want to know the benefits of email marketing. There’s a whole list of benefits, which we’ll cover here, but one of the most compelling reasons to use email marketing is its return on investment (ROI).

According to the Direct Marketing Association, email marketing brings in about $40 for every $1 you spend. That’s one of the highest ROIs for any type of marketing.

While that statistic is impressive, we know you desire more information to make an informed decision, so we turned to Jill Bastian, our Community Education and Training Manager. With her help, we’ve outlined five ways that email marketing can help your business.

1. Email marketing can increase sales
You want your email efforts to pay off in sales. By sharing information about your business through emails, you help customers see how valuable your product or service is, Bastian says. That leads to money in the cash register.

What kinds of emails bring in the most sales? The best way to increase sales through email marketing is to send a variety of emails to your customers, but there are a few types of emails that generally help drive sales more than others:

Promotional email
Nothing entices a customer more than a great deal. Your customer saves a few bucks and your bottom line gets a boost. Not bad, right? Keep in mind, promotional emails aren’t reserved for only things like, “Don’t miss our 50% off sale.” A promotional email can offer other perks too, like free shipping or a free product trial. For example, J.Crew offered free shipping in this email.