How to Get to the Top of Google: Tips for Webmasters and Website Owners

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Optimize your website for user convenience — create a clear structure, think through navigation, implement interlinking . Add conversion elements and blocks to the page that hold attention and extend viewing time — videos, photos, calculators, constructors, etc. All this will have a positive effect on behavioral ranking factors.
Invest in brand development. To earn Google's trust, be active on social networks, blog on thematic platforms, build a loyal audience, including offline, that will search for you by site or company name, work on your online reputation. Invest in traditional PR and media advertising. Unfortunately, the data shows that in competitive panama phone number material niches it will not be possible to overtake large brands in the top.
Focus on creating a diverse, high-quality and relevant link profile. PromoPult Max technology will help you with this .
Page titles are still very important. Check if they answer the user's keyword and match the content of the documents. Attractive titles increase CTR in search results and give Google positive signals.
Use authoritative content authors, especially for YMYL. Mark up author pages correctly to pass them to Google. All about JSON-LD markup is covered in this article .
Update content regularly and keep it relevant.
Use industry-specific ranking signals. For example, regional sites should work on local search promotion, news sites should regularly post fresh content, and travel aggregators should post tour reviews, pricing, and booking information.