We see that the top 10 hospitals place an average of 97 unique messages on Facebook in three months (so about one per day) and that there are only a few reactions from the hospitals (an average of 13 in three months). A number of hospitals try to clearly focus on interaction with their patients, employees and other target groups with their Facebook page. Fans of the Facebook pages of these hospitals not only receive news updates with a photo but are also triggered to give an opinion or a reaction. In this way, target groups are more closely involved with the organization and a hospital organization can learn a lot about the needs and wishes of its target groups.
A hospital that does very well on Facebook is the MMC . They publish the most messages on Facebook (282) and thus also provoke the most reactions (667). They also monitor and respond to the reactions that fans give on ghana mobile phone number list their Facebook page. In addition to MMC, Rijnstate , the Jeroen Bosch Hospital and St. Anna also stand out positively with their policy on Facebook. They try to stimulate interaction with their target groups by responding to reactions, thanking people for their input and even
Rhine StateWe see that questions are still left unanswered, both on Facebook and Twitter. However, it is not possible to see with the public data whether these questions are answered outside the social network. A qualitative study will be needed for this.