And be sure to mail on a regular basis, at least
Posted: Sun Jan 19, 2025 8:27 am
but the best way to boost your clickthrough rate is twofold. First, de-clutter your email. Make the call to action very clear and only use one per email. (Here are some email design tips.)
Second, make sure the email you send has value, says Lundstrom. If your customers associate your brand with a quality product and quality information, they are more apt to click on a link in the email. (For additional tips, check out, “How to Keep Email Newsletter Clicks & Readers on the Rise” or “How to Make Your Email Campaign More Clickable”)
Conversion rates
Average: 5-10%
Definition: A conversion rate is the percentage of people who took the action you wanted. Whether the action is buying a product or filling out a form, the conversion rate shows you how many of your customers followed through with your call to action.
This is an important statistic to watch because it can have a direct impact on your denmark phone number list bottom line, provided your call to action asks customers to make a purchase. Lundstrom shoots for a conversion rate of 8-10 percent, but these rates can vary. Everything from website design to ease of navigation can impact this number.
Tips to boost your conversation rate
The easiest way to boost your conversion rate is to make the sales process as easy as possible. Make sure the email you send directs customers to a page that is as close to the checkout as possible. You don’t want customers abandoning their carts because the process is too much of a hassle.
Use targeted lists to ensure you’re sending the right information to the right people, the more your readers want what you’re sending, the better chance you have to convert them.
Unsubscribe rates
Average: Less than .50%
Definition: This is the number of people who remove themselves from your email list.
Nobody likes to see a customer go, but it happens. As long as your unsubscribe rate stays below .50 percent, you’re doing well. MarketingProfs, a research site, says the average unsubscribe rate is .25, but keeping it under .50 is a good goal to set.
Tips to keep unsubscribes low
To keep customers on your email list, don’t waste their time, says Lundstrom. Again, it goes back to value. Make sure every email is important to your customer. With every email you build trust, which is tough to gain and easy to lose if you’re sending subpar emails.
Second, make sure the email you send has value, says Lundstrom. If your customers associate your brand with a quality product and quality information, they are more apt to click on a link in the email. (For additional tips, check out, “How to Keep Email Newsletter Clicks & Readers on the Rise” or “How to Make Your Email Campaign More Clickable”)
Conversion rates
Average: 5-10%
Definition: A conversion rate is the percentage of people who took the action you wanted. Whether the action is buying a product or filling out a form, the conversion rate shows you how many of your customers followed through with your call to action.
This is an important statistic to watch because it can have a direct impact on your denmark phone number list bottom line, provided your call to action asks customers to make a purchase. Lundstrom shoots for a conversion rate of 8-10 percent, but these rates can vary. Everything from website design to ease of navigation can impact this number.
Tips to boost your conversation rate
The easiest way to boost your conversion rate is to make the sales process as easy as possible. Make sure the email you send directs customers to a page that is as close to the checkout as possible. You don’t want customers abandoning their carts because the process is too much of a hassle.
Use targeted lists to ensure you’re sending the right information to the right people, the more your readers want what you’re sending, the better chance you have to convert them.
Unsubscribe rates
Average: Less than .50%
Definition: This is the number of people who remove themselves from your email list.
Nobody likes to see a customer go, but it happens. As long as your unsubscribe rate stays below .50 percent, you’re doing well. MarketingProfs, a research site, says the average unsubscribe rate is .25, but keeping it under .50 is a good goal to set.
Tips to keep unsubscribes low
To keep customers on your email list, don’t waste their time, says Lundstrom. Again, it goes back to value. Make sure every email is important to your customer. With every email you build trust, which is tough to gain and easy to lose if you’re sending subpar emails.