Placing PPC Ads on Your YouTube Videos

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Perhaps your business produces video blog posts (vlogs), webinars, video tips, or other video content such as product demos and loads them onto a business YouTube page (another good idea). You can actually place PPC ads right over your videos. If viewers like what they see, they can immediately click on your ad and go directly to your website versus having to visit your website on their own. This is more beneficial because you can tailor the experience and the messaging to those viewers, which overseas chinese in usa data should increase your closing rate.

Remarketing to Your Content Visitors

PPC Remarketing is another fantastic method that gives you additional opportunities to convert your content visitors. By placing a remarketing pixel on the webpages that contain your content and/or resources, you can show remarketing ads to someone after he/she has left your page and is browsing the web. Again, this is helpful because you can tailor a relevant message based on what previous pages or content they visited on your site. You can offer additional information or promotional offers in order to entice them to come back, sign up, or make a purchase.

Creating content is an easy way to get customers to your website and establish brand trust and thought leadership. Brand trust and reputation is a key step in the decision process for most buyers. By pairing relevant content with PPC, you can increase the effectiveness and the overall impact of that content.

How do you use content for your PPC campaigns? Let us know in the comments below.

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