So what does this mean for you as a marketer?

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The story is no longer just about destroying a bomb, but it is about the hero’s desire to prove he has what it takes. The Internal Problem becomes the heart of the story and makes the story more relatable to the audience.

Philosophical Problem
The next layer of problem screenwriters use is called the Philosophical Problem.

This is the deepest level, addressing why the problem matters in a larger context or on a moral level. It often relates to what's right or wrong, fair or unfair. The movie will make an argument that good should triumph over evil or true love should win out over arranged marriages.

By incorporating all three levels, storytellers can create more croatia whatsapp number database compelling narratives that deeply resonate with their audience. When the hero overcomes all three levels of problems, the hero wins.


In your marketing, your customer is the hero of your story. One of the most crucial elements in crafting a compelling story for your brand is understanding your customer‘s problem. But here’s the thing — most businesses only scratch the surface when it comes to defining their customer's issues.

External Problem: The Visible Obstacle
The external problem is what most businesses focus on. It‘s the tangible, visible issue that your customer is facing. For example, if you’re selling lawn care, the external problem might be a weed-filled lawn. It's easy to identify and straightforward to address. Most marketers get this right.