Google Analytics – Tracking Beyond the Initial Click
Posted: Sun Jan 19, 2025 9:20 am
Part of creating a successful business is having the ability to track results. This is especially relevant when it comes to email marketing. Measuring the success of your email campaigns involves seeing how many opens and clicks you’re getting; however, another component that often gets overlooked is tracking what your subscribers are doing after they click a link in your email. Perhaps you’re trying to get them to make a purchase or register for something; or maybe there’s an online document you linked to that you want them to download. What if there was a way to see all that data? On top of that, what if that service was completely free? Welcome to Google Analytics: a free tool that allows you to see how your email recipients respond to your campaigns and how they interact with your website.
When you first sign up for Google Analytics (or “GA” for short), you’ll be given tracking code to place on the website(s) you wish to track. GA offers an assortment of features, but this post will focus on its integration with email marketing. Once you’ve signed up for your GA account and have their provided code snippet embedded into your web page, you’ll france whatsapp number database be ready to integrate it into your VerticalResponse account (most email service providers also offer this). To see how this is done, check out our GA tutorial video on our help page. When using GA tracking for VerticalResponse email campaigns, you’ll be able to see reports about the performance of your campaign versus other traffic sources on your website. What’s more – you can drill down the results to see which links in your campaign have generated the most traffic to your site! Knowing which links were more effective will allow you to better plan your marketing strategies for future campaigns.
So how does this integration with GA work? In the case of VerticalResponse, we will add the necessary parameters to the URLs in your email for whatever domain(s) you specify. GA allows for five different parameters to be specified in the link URL – Source, Medium, Campaign, Keyword, and Ad Content. Let’s go over those in a bit more detail:
Source: In this case, the source would be “VerticalResponse”
Medium: We’re sending emails, so the medium is “Email”
Campaign: This would be the subject line of your email campaign
Keyword: This is the click text for the link, or a generic placeholder if there is no text
Ad Content: Contains a merge field that is selected before launching the campaign – i.e. {EMAIL_ADDRESS} or {FIRST_NAME}
When you first sign up for Google Analytics (or “GA” for short), you’ll be given tracking code to place on the website(s) you wish to track. GA offers an assortment of features, but this post will focus on its integration with email marketing. Once you’ve signed up for your GA account and have their provided code snippet embedded into your web page, you’ll france whatsapp number database be ready to integrate it into your VerticalResponse account (most email service providers also offer this). To see how this is done, check out our GA tutorial video on our help page. When using GA tracking for VerticalResponse email campaigns, you’ll be able to see reports about the performance of your campaign versus other traffic sources on your website. What’s more – you can drill down the results to see which links in your campaign have generated the most traffic to your site! Knowing which links were more effective will allow you to better plan your marketing strategies for future campaigns.
So how does this integration with GA work? In the case of VerticalResponse, we will add the necessary parameters to the URLs in your email for whatever domain(s) you specify. GA allows for five different parameters to be specified in the link URL – Source, Medium, Campaign, Keyword, and Ad Content. Let’s go over those in a bit more detail:
Source: In this case, the source would be “VerticalResponse”
Medium: We’re sending emails, so the medium is “Email”
Campaign: This would be the subject line of your email campaign
Keyword: This is the click text for the link, or a generic placeholder if there is no text
Ad Content: Contains a merge field that is selected before launching the campaign – i.e. {EMAIL_ADDRESS} or {FIRST_NAME}