How to calculate your brand's Share of Voice?
Posted: Sun Jan 19, 2025 3:53 pm
To calculate your brand's SOV, you need to know your brand's visibility in the media and the total visibility of brands in your market. The division between these two mentions is your company's Share of Voice. The formula is as follows:
Share of Voice = Brand Visibility / Total Market Visibility
However, if you want to calculate Share of Voice on specific channels, the calculation is based on different indicators.
In Google Ads , for example, in PPC campaigns, where art director email list the advertiser only pays when users click on the ad, it is possible to find this metric in the platform's reports.
According to Google, the metric is calculated as follows:
Impression Share = Impressions / Total Qualifying Impressions
Impressions indicate the number of times your ad was displayed . Total eligible impressions is the amount of space your ad could have reached if your competitors had not been more effective than you.
On social media, measuring Share of Voice means seeing how much users talk about your brand.
Mention monitoring should be configured with relevant keywords and on the main platforms : Facebook, Instagram, LinkedIn and Twitter.
Furthermore, depending on the platform used, information about the audience and user profile can be captured within the application and compared with data from competitors.
In SEO, Share of Voice is measured by the number of times a page appears in Google search results.
BrightEdge 's solution offers ready-made data for anyone interested in a tool that automates the process.
With this report you can compare the data with your competitors' numbers and measure your SEO results.
Share of Voice = Brand Visibility / Total Market Visibility
However, if you want to calculate Share of Voice on specific channels, the calculation is based on different indicators.
In Google Ads , for example, in PPC campaigns, where art director email list the advertiser only pays when users click on the ad, it is possible to find this metric in the platform's reports.
According to Google, the metric is calculated as follows:
Impression Share = Impressions / Total Qualifying Impressions
Impressions indicate the number of times your ad was displayed . Total eligible impressions is the amount of space your ad could have reached if your competitors had not been more effective than you.
On social media, measuring Share of Voice means seeing how much users talk about your brand.
Mention monitoring should be configured with relevant keywords and on the main platforms : Facebook, Instagram, LinkedIn and Twitter.
Furthermore, depending on the platform used, information about the audience and user profile can be captured within the application and compared with data from competitors.
In SEO, Share of Voice is measured by the number of times a page appears in Google search results.
BrightEdge 's solution offers ready-made data for anyone interested in a tool that automates the process.
With this report you can compare the data with your competitors' numbers and measure your SEO results.