This could be a good time to consider a full brand rename.
Posted: Sun Jan 19, 2025 9:56 am
If sales have been slow or brand awareness efforts don't seem to be paying off, rebranding may not be the best immediate step.
These issues can potentially be solved with a new content marketing strategy or by conducting market research to identify the underlying cause.
But if you‘re considering a rebrand because your company’s vision, mission, values, and market are no longer reflected in your brand, then a rebrand might be the right decision.
There are a few other major reasons you might consider a rebrand. I will demonstrate these reasons using my fictitious indoor cycling business, Psyched 2 Cyc.
4 Right Reasons for Rebranding
New Locations
Psyched 2 Cyc started as a singular, local studio in algeria whatsapp number database New York City, so I selected a punny name that likely only works in English.
After growing throughout NYC and the country, my business is now looking to expand to non-English, international markets that may not identify with the business name.
Market Repositioning
The name Psyched 2 Cyc was chosen with young fitness enthusiasts at heart — hence the abbreviated word “Cyc” and the use of “2” instead of “to.”
But I’d now like to target older consumers interested in improving their fitness with a low-impact workout like indoor cycling.
Thus, I may need to refresh my brand name (or consider rewriting it in full as Psyched to Cycle) to better resonate with people of all ages.
These issues can potentially be solved with a new content marketing strategy or by conducting market research to identify the underlying cause.
But if you‘re considering a rebrand because your company’s vision, mission, values, and market are no longer reflected in your brand, then a rebrand might be the right decision.
There are a few other major reasons you might consider a rebrand. I will demonstrate these reasons using my fictitious indoor cycling business, Psyched 2 Cyc.
4 Right Reasons for Rebranding
New Locations
Psyched 2 Cyc started as a singular, local studio in algeria whatsapp number database New York City, so I selected a punny name that likely only works in English.
After growing throughout NYC and the country, my business is now looking to expand to non-English, international markets that may not identify with the business name.
Market Repositioning
The name Psyched 2 Cyc was chosen with young fitness enthusiasts at heart — hence the abbreviated word “Cyc” and the use of “2” instead of “to.”
But I’d now like to target older consumers interested in improving their fitness with a low-impact workout like indoor cycling.
Thus, I may need to refresh my brand name (or consider rewriting it in full as Psyched to Cycle) to better resonate with people of all ages.