At this very moment when you browse the internet, visiting various websites or accessing your social networks, thousands of pieces of data about you and your behavior are being generated.
Today's world is like this. At the end of the day, everything is based on data, and as scary as it may seem, there is no way to escape it. And the truth is that you shouldn't even try to escape it, but rather to join it.
Knowing how to deal with this series of information generated every second can be a great advantage for your company. This is because being able to manipulate and interpret data correctly can show you, for example, which strategies are working or not.
By organizing, summarizing and analyzing data, it is jordan whatsapp data possible to obtain different interpretations of what is happening in your business. And it is with this information that you can make assertive decisions, based on numbers and real facts.
This brings, for example, agility and efficiency to decision-making, which is more than welcome in a complex and competitive world where change is imperative.
However, an article in the Harvard Business Review magazine emphasizes that professionals in this area must be integrated with the way the company works in order to be able to focus their analyses on solving the problems of the rest of the team. This way, it is possible to avoid producing insights that simply will not be used.
That's why, to know how to use data efficiently, you don't need to be a mathematician, but you do need to understand the basis of statistics and quantitative methods applied to your business.
Sydnei Marssal de Oliveira, a professor at LIT in the Quantitative Methods Applied to Business course, talks more about this topic here: