4 Brands Using Micro-Influencers Successfully
Posted: Mon Jan 20, 2025 9:15 am
5. Ask for feedback.
At the end of the campaign, I naturally track the results using my company’s preferred analytics and influencer marketing tools. While those campaign results are imperative, so is the relationship with the micro-influencer.
That’s why I recommend asking them for feedback at the campaign’s completion.
What worked well, and what didn’t? Did the content and messaging feel authentic to their social media presence? Did they receive positive sentiment from the partnership? What would the influencer change if they were to work with your brand again?
These learnings will be essential if you want to partner with the same influencer again, but they’re also important for other future influencer partnerships. Keeping the influencer’s niche and brand at the forefront of the campaign will ensure favorable, successful, and painless collaborations.
Now that you’re armed with the tips and tricks to handle albania whatsapp number database these micro-influencer partnerships, read on for examples of real brands already using these processes successfully.
1. Mejuri
Mejuri is a luxury, everyday jewelry brand that prioritizes creating high-quality, sustainable products.
A big part of the brand is showing that fine jewelry can still be accessible and relatable. Therefore, it makes sense that Mejuri partners with micro-influencers who can build off of that message of authenticity and relatability.
Mejuri works with micro-influencers to showcase its products worn in everyday settings by real humans.
At the end of the campaign, I naturally track the results using my company’s preferred analytics and influencer marketing tools. While those campaign results are imperative, so is the relationship with the micro-influencer.
That’s why I recommend asking them for feedback at the campaign’s completion.
What worked well, and what didn’t? Did the content and messaging feel authentic to their social media presence? Did they receive positive sentiment from the partnership? What would the influencer change if they were to work with your brand again?
These learnings will be essential if you want to partner with the same influencer again, but they’re also important for other future influencer partnerships. Keeping the influencer’s niche and brand at the forefront of the campaign will ensure favorable, successful, and painless collaborations.
Now that you’re armed with the tips and tricks to handle albania whatsapp number database these micro-influencer partnerships, read on for examples of real brands already using these processes successfully.
1. Mejuri
Mejuri is a luxury, everyday jewelry brand that prioritizes creating high-quality, sustainable products.
A big part of the brand is showing that fine jewelry can still be accessible and relatable. Therefore, it makes sense that Mejuri partners with micro-influencers who can build off of that message of authenticity and relatability.
Mejuri works with micro-influencers to showcase its products worn in everyday settings by real humans.