Tip: Promote the Facebook page in the store
Posted: Sun Dec 22, 2024 3:58 am
Ad spend can spiral out of control when targeting isn't effective or set up properly. Your Facebook ad needs to be relevant .
Targeting a broad audience isn't a bad thing. In the beginning, you really want to see what works best to raise awareness. However, relevance is crucial.
Try creating custom audiences and targeting customers who best fit your Facebook content.
If it's a retargeting measure , make sure the content provides something recognizable but also something new.
On the other hand, we insist that quality over quantity will always prevail . Some of the best aspects of your ad content should include:
Identity: Does it relate to your brand and effectively showcase your product/service? Are the logo and business colors displayed correctly?
Reward: What do viewers get out of it? Is it a deal, a promotion, an offer code, a downloadable?
Tone: Does your content maintain the same tone throughout your Facebook page or business in general?
Action: Your content should drive an action, which goes back to your Facebook goals. Make a good CTA !
Finally, we recommend that you don't let your content become stale with your viewers, so make sure to update and repurpose your ad content every week or two.
The whole purpose is to drive users to a specific site or shopping page, so don't let old content ruin your Facebook retargeting or remarketing efforts.
Create a spreadsheet and document your core metrics. Each metric will give you unique insights into what you specifically want to achieve with your ad:
Click-through rate: If traffic is essential, track CTR and understand phone number identifier philippines where you can improve.
Impressions: Are you struggling with visibility? Review your image or content to find out what can generate more impressions.
Cost of Acquisition: If your goal is to limit spending and budget more effectively, track cost to acquire and set weekly or monthly goals.
Do your customers go to your physical store?
Promoting your Facebook page and other social media accounts in-store is another great way to let your customers know you have a fan page and do some great Facebook marketing.
While this isn't a tip to do per se on Facebook, remember that if you're putting effort into your online marketing, you should be doing it offline as well.
You should also put links to social media account pages on your business cards, mirrors or front doors, walls, packages, and more.
9. Create a Facebook contest
People love contests and free stuff, and this is no exception for Facebook marketing. Running a Facebook contest for your fans will give you more engagement and activity scores.
A simple “caption-this-photo” contest can bring in 5.5 times more engagement than regular posts. Here’s an example from Walmart taken from the Wishpond Blog.
Targeting a broad audience isn't a bad thing. In the beginning, you really want to see what works best to raise awareness. However, relevance is crucial.
Try creating custom audiences and targeting customers who best fit your Facebook content.
If it's a retargeting measure , make sure the content provides something recognizable but also something new.
On the other hand, we insist that quality over quantity will always prevail . Some of the best aspects of your ad content should include:
Identity: Does it relate to your brand and effectively showcase your product/service? Are the logo and business colors displayed correctly?
Reward: What do viewers get out of it? Is it a deal, a promotion, an offer code, a downloadable?
Tone: Does your content maintain the same tone throughout your Facebook page or business in general?
Action: Your content should drive an action, which goes back to your Facebook goals. Make a good CTA !
Finally, we recommend that you don't let your content become stale with your viewers, so make sure to update and repurpose your ad content every week or two.
The whole purpose is to drive users to a specific site or shopping page, so don't let old content ruin your Facebook retargeting or remarketing efforts.
Create a spreadsheet and document your core metrics. Each metric will give you unique insights into what you specifically want to achieve with your ad:
Click-through rate: If traffic is essential, track CTR and understand phone number identifier philippines where you can improve.
Impressions: Are you struggling with visibility? Review your image or content to find out what can generate more impressions.
Cost of Acquisition: If your goal is to limit spending and budget more effectively, track cost to acquire and set weekly or monthly goals.
Do your customers go to your physical store?
Promoting your Facebook page and other social media accounts in-store is another great way to let your customers know you have a fan page and do some great Facebook marketing.
While this isn't a tip to do per se on Facebook, remember that if you're putting effort into your online marketing, you should be doing it offline as well.
You should also put links to social media account pages on your business cards, mirrors or front doors, walls, packages, and more.
9. Create a Facebook contest
People love contests and free stuff, and this is no exception for Facebook marketing. Running a Facebook contest for your fans will give you more engagement and activity scores.
A simple “caption-this-photo” contest can bring in 5.5 times more engagement than regular posts. Here’s an example from Walmart taken from the Wishpond Blog.