With more people and more audiences
Posted: Mon Jan 20, 2025 4:13 am
Edmund explained that as long as creative people in LINE’s official account understand the application logic of technology, they don’t need to worry about how to develop technology. As for how to be creative in advertising? Edmund gives an example. The "behavior tag" of the official account allows more creative ways to play. Everyone in LINE is an identified individual. Suppose that many versions of advertisements are shot and want to be delivered to different zodiac signs. If the official LINE account has a birthday UID tag, personalized advertisements can be placed accordingly. Finally, Edmund believes that there are three key reasons why creative people can choose LINE official accounts: Key One.
Make people who like the brand inseparable from the brand Unlike the random reach of social algorithms, people who are already in the brand's official account have expectations for the content they will macedonia phone number data receive and are more willing to interact with the brand. Key 2: Audience experience can be accumulated Through labels and identities, the experience of each audience can be accumulated, which can guide the design of more creative directions and realize more creative possibilities. Key Three: your work will be more fulfilling. Compared with the low reach of the community, everything in the LINE official account is a visual data conversion. You can know how much actual performance your creativity has really brought to customers, and your work will have a greater sense of accomplishment.
LINE technology partners share: MarTech is progressive, technology plus creativity = the decisive point of marketing Jin, CEO of LINE’s technology partner Crescendo Labs, first pointed out that the role of Crescendo Labs is to use technology to help marketers’ creativity be displayed on LINE’s official account. In response to MarTech becoming a global trend, marketers must start to understand a little technology. Crescendo is using technology to solve marketing problems and help brands and customers become more and more loyal and sticky through the official LINE account. Jin then used three cases to share how Crescendo helps brands display their creativity through the perspective of technology partners.
Make people who like the brand inseparable from the brand Unlike the random reach of social algorithms, people who are already in the brand's official account have expectations for the content they will macedonia phone number data receive and are more willing to interact with the brand. Key 2: Audience experience can be accumulated Through labels and identities, the experience of each audience can be accumulated, which can guide the design of more creative directions and realize more creative possibilities. Key Three: your work will be more fulfilling. Compared with the low reach of the community, everything in the LINE official account is a visual data conversion. You can know how much actual performance your creativity has really brought to customers, and your work will have a greater sense of accomplishment.
LINE technology partners share: MarTech is progressive, technology plus creativity = the decisive point of marketing Jin, CEO of LINE’s technology partner Crescendo Labs, first pointed out that the role of Crescendo Labs is to use technology to help marketers’ creativity be displayed on LINE’s official account. In response to MarTech becoming a global trend, marketers must start to understand a little technology. Crescendo is using technology to solve marketing problems and help brands and customers become more and more loyal and sticky through the official LINE account. Jin then used three cases to share how Crescendo helps brands display their creativity through the perspective of technology partners.