Relatable content can also create a sense of community.
Posted: Mon Jan 20, 2025 4:17 am
4. Tell relatable human stories.
How does your product or brand impact lives? How does it change them for the better?
Instagram videos can bring those human stories to life and engage your audience on a deeper emotional level. Consumers connect with relatable content.
In fact, our research shows that relatable content is the second-most effective type of video for accomplishing marketing goals.
It helps people envision themselves as a consumer of your product or service and understand the value it can offer them.
In this Instagram video, Microsoft tells the story of bangladesh whatsapp number database how their technology helps fishermen complete their jobs more effectively.
While we usually think of Microsoft software and products in traditional offices, this video expands the perceived scope of their impact. It helps even more people see themselves in the brand.
Balaji shared, "For my startup, a non-alcoholic beverage marketplace, we often use humor and shared experiences in our videos. It helps connect with our community and make people feel more seen and less isolated."
Another way to highlight human stories in your Instagram videos is through case studies (like Shopify), testimonials, or interviews with happy customers.
How does your product or brand impact lives? How does it change them for the better?
Instagram videos can bring those human stories to life and engage your audience on a deeper emotional level. Consumers connect with relatable content.
In fact, our research shows that relatable content is the second-most effective type of video for accomplishing marketing goals.
It helps people envision themselves as a consumer of your product or service and understand the value it can offer them.
In this Instagram video, Microsoft tells the story of bangladesh whatsapp number database how their technology helps fishermen complete their jobs more effectively.
While we usually think of Microsoft software and products in traditional offices, this video expands the perceived scope of their impact. It helps even more people see themselves in the brand.
Balaji shared, "For my startup, a non-alcoholic beverage marketplace, we often use humor and shared experiences in our videos. It helps connect with our community and make people feel more seen and less isolated."
Another way to highlight human stories in your Instagram videos is through case studies (like Shopify), testimonials, or interviews with happy customers.