Invest in Video Marketing
Posted: Mon Jan 20, 2025 4:34 am
Video marketing is a great way to generate interest in your software. One of the biggest concerns consumers have is understanding the features of your software , and they expect it to be intuitive and easy to use. A video demonstration of your product can be a great way to address these concerns.
Additionally, Renderforest has shown that 82% of B2B companies use explainer videos . With this insight, you may have noticed that a strong video content presence on YouTube (and then linked to on your website and other digital channels) can make all the difference, right?
However, don’t just focus on selling software itself; it’s dental email list also worth investing in creating tutorials on topics related to your product , to cover more topics. For example, you could develop video tips on how to transition from on-premises to the cloud, or how to manage a decision-making unit to be more responsive and collaborative.
Meanwhile, while professional review videos are commonly seen on third-party sites like B2B review directories and niche media sites, you can innovate on this model by starting with a customer story video featuring a satisfied customer talking about their experience with your software .
4- Competition comparison
According to recent studies, it is common for B2B buyers to make comparisons between products to choose the ideal one , so your company can do this too, and collect missing information about your product.
To do this, include feature and benefit comparison tables that showcase your product in the best light. This can summarize the advantages and disadvantages in a format that is easy for the buyer to consider in the buying cycle.
5- User reviews
User reviews and comments are also a reason why B2B review sites are popular. Did you know that nearly 97% of consumers read online reviews about companies before making a purchase? The reason for this is that they are social proof to build trust. Buyers are more interested in what others say about you than what you say about your software because they want an objective opinion.
Additionally, Renderforest has shown that 82% of B2B companies use explainer videos . With this insight, you may have noticed that a strong video content presence on YouTube (and then linked to on your website and other digital channels) can make all the difference, right?
However, don’t just focus on selling software itself; it’s dental email list also worth investing in creating tutorials on topics related to your product , to cover more topics. For example, you could develop video tips on how to transition from on-premises to the cloud, or how to manage a decision-making unit to be more responsive and collaborative.
Meanwhile, while professional review videos are commonly seen on third-party sites like B2B review directories and niche media sites, you can innovate on this model by starting with a customer story video featuring a satisfied customer talking about their experience with your software .
4- Competition comparison
According to recent studies, it is common for B2B buyers to make comparisons between products to choose the ideal one , so your company can do this too, and collect missing information about your product.
To do this, include feature and benefit comparison tables that showcase your product in the best light. This can summarize the advantages and disadvantages in a format that is easy for the buyer to consider in the buying cycle.
5- User reviews
User reviews and comments are also a reason why B2B review sites are popular. Did you know that nearly 97% of consumers read online reviews about companies before making a purchase? The reason for this is that they are social proof to build trust. Buyers are more interested in what others say about you than what you say about your software because they want an objective opinion.