Train your team for the moment
Posted: Mon Jan 20, 2025 10:45 am
The increase in customer flow requires a prepared team. Train employees to deal with the high volume of service and with consumers who may be in a hurry or stressed. Personalized service, with gift suggestions suited to each customer's profile, is an important competitive advantage.
Consider hiring temporary employees. Temporary hiring offers advantages in terms of flexibility and cost reduction. Temporary contracts allow the company to meet short-term demand without having to pay the 40% fine on the Severance Pay Fund (FGTS) at the end of the contract. But remember: it is not enough to increase the number of attendants and still leave your customers dissatisfied. Your company must prioritize quality service.
Digital marketing and engagement
Use social media to create specific campaigns with exclusive promotions for Christmas. Use themed hashtags and promote special events, such as shopping nights with giveaways and raffles. Running targeted austria whatsapp data campaigns focused on returning customers, inactive customers, and people with a higher level of brand awareness is an efficient strategy for increasing conversion rates.
Instead of focusing all your efforts on acquiring new customers, prioritizing those who already know or have interacted with your company can yield more consistent results at a lower cost. Invest in promotions via WhatsApp Business, Telegram, sponsored ads on social media, and other communication channels.
Logistics and shopping experience
Offer convenient options to make your customers’ lives easier, such as fast delivery (within 48 hours), order tracking, and click-and-collect, which combines the convenience of online shopping with in-person pickup. According to a survey on Christmas shopping intentions, 52.2% of consumers plan to make their purchases between 2 and 4 weeks before the date. However, a considerable portion still leave their purchases for the last week (16.8%) or even the days immediately before (15.7%).
Establishing partnerships with reliable carriers that offer fast and competitive deadlines is essential to ensure punctual deliveries, even when faced with an increase in the volume of orders.
Track customer satisfaction
Try to delight your customers so that they come back all year long. One of the best ways to do this is to offer quick solutions to their needs. More than gifts, people want to feel loved and valued. After Christmas, conduct post-sale surveys to get feedback on the customer experience. Use this information to improve processes and offer even better service in the coming years.
The end of the year is always an opportunity
Christmas is an opportunity to increase sales and win new customers, but it requires good planning and execution. By following these tips, your company will be ready to make the most of the potential of this date, which is considered the best for national commerce.
Consider hiring temporary employees. Temporary hiring offers advantages in terms of flexibility and cost reduction. Temporary contracts allow the company to meet short-term demand without having to pay the 40% fine on the Severance Pay Fund (FGTS) at the end of the contract. But remember: it is not enough to increase the number of attendants and still leave your customers dissatisfied. Your company must prioritize quality service.
Digital marketing and engagement
Use social media to create specific campaigns with exclusive promotions for Christmas. Use themed hashtags and promote special events, such as shopping nights with giveaways and raffles. Running targeted austria whatsapp data campaigns focused on returning customers, inactive customers, and people with a higher level of brand awareness is an efficient strategy for increasing conversion rates.
Instead of focusing all your efforts on acquiring new customers, prioritizing those who already know or have interacted with your company can yield more consistent results at a lower cost. Invest in promotions via WhatsApp Business, Telegram, sponsored ads on social media, and other communication channels.
Logistics and shopping experience
Offer convenient options to make your customers’ lives easier, such as fast delivery (within 48 hours), order tracking, and click-and-collect, which combines the convenience of online shopping with in-person pickup. According to a survey on Christmas shopping intentions, 52.2% of consumers plan to make their purchases between 2 and 4 weeks before the date. However, a considerable portion still leave their purchases for the last week (16.8%) or even the days immediately before (15.7%).
Establishing partnerships with reliable carriers that offer fast and competitive deadlines is essential to ensure punctual deliveries, even when faced with an increase in the volume of orders.
Track customer satisfaction
Try to delight your customers so that they come back all year long. One of the best ways to do this is to offer quick solutions to their needs. More than gifts, people want to feel loved and valued. After Christmas, conduct post-sale surveys to get feedback on the customer experience. Use this information to improve processes and offer even better service in the coming years.
The end of the year is always an opportunity
Christmas is an opportunity to increase sales and win new customers, but it requires good planning and execution. By following these tips, your company will be ready to make the most of the potential of this date, which is considered the best for national commerce.