The importance of Influencer Marketing
Posted: Mon Jan 20, 2025 5:01 am
Influencer marketing is a practice that predates the arrival of television in homes , involving influential personalities to promote brands. In the past, millions were invested in hiring personalities such as television actresses, football players or even renowned doctors or specialists.
The goal has always been to give authenticity and trust to the advertised product . Who has never been motivated to buy a product after a soap opera actress said it was good? Or, have you ever argued: “if the player said it’s good, it must be”. This is a practice that is still used to exhaustion by toothpaste brands, painkillers, and in the case of specialist recommendations. It is also used by clothing and perfume brands, which exploit the image of music or television personalities.
However, with the advent of social media, this strategy has bosnia and herzegovina whatsapp data taken on a new dimension, transforming digital influencers into key communication tools for many companies. After all, this new niche has also brought possibilities for small advertisers, as it offers more affordable prices and greater market segmentation.
What is Influencer Marketing?
Influencer marketing is an approach that uses individuals who have the power to influence potential customers to promote products and services. These influencers can be celebrities, niche experts, or anyone who has a loyal and engaged audience. The main benefit of this strategy is that influencers can directly impact their followers’ purchasing decisions, guiding them in favor of a brand.
The Evolution of Influencer Marketing
The concept of influence has always existed. In the past, traditional media such as television and magazines were the main channels. However, with the fragmentation of audiences and the rise of social media, influence has become more democratized and accessible. Today, anyone with a significant social media presence can become an influencer, as long as they can connect and engage their audience in an authentic way.
According to Opinion Box, 67% of Instagram users follow digital influencers, and what's more, 50% of those interviewed have already consumed a product or service recommended by them.
The goal has always been to give authenticity and trust to the advertised product . Who has never been motivated to buy a product after a soap opera actress said it was good? Or, have you ever argued: “if the player said it’s good, it must be”. This is a practice that is still used to exhaustion by toothpaste brands, painkillers, and in the case of specialist recommendations. It is also used by clothing and perfume brands, which exploit the image of music or television personalities.
However, with the advent of social media, this strategy has bosnia and herzegovina whatsapp data taken on a new dimension, transforming digital influencers into key communication tools for many companies. After all, this new niche has also brought possibilities for small advertisers, as it offers more affordable prices and greater market segmentation.
What is Influencer Marketing?
Influencer marketing is an approach that uses individuals who have the power to influence potential customers to promote products and services. These influencers can be celebrities, niche experts, or anyone who has a loyal and engaged audience. The main benefit of this strategy is that influencers can directly impact their followers’ purchasing decisions, guiding them in favor of a brand.
The Evolution of Influencer Marketing
The concept of influence has always existed. In the past, traditional media such as television and magazines were the main channels. However, with the fragmentation of audiences and the rise of social media, influence has become more democratized and accessible. Today, anyone with a significant social media presence can become an influencer, as long as they can connect and engage their audience in an authentic way.
According to Opinion Box, 67% of Instagram users follow digital influencers, and what's more, 50% of those interviewed have already consumed a product or service recommended by them.