Email Marketing: 5 tips to maximize the success of your eCommerce
Posted: Mon Jan 20, 2025 5:20 am
This channel is the second most powerful when it comes to generating conversions. In fact, 7% of eCommerce transactions come from Email Marketing. It is thus only behind organic searches, which reach 16%. Yes, if you wondered what is happening with social networks, the performance of email campaigns is still far above them.
Once you have optimized the content of your online store and avoided the most common SEO mistakes for eCommerce , it is essential to evaluate how you are creating your email campaigns. Here is a list of 5 tips that you should consider to maximize your results on this channel:
1. Have customers subscribe to the newsletter during the checkout process
For email marketing to be effective, you need to have a large number of people to send an email to. To do this, there are many ways to increase the number of subscribers; from banners, pop-ups and links. However, one of the most effective ways is to add a checkbox accepting to join the newsletter at the end of the purchase process. The reasoning is simple: that user will already be your client and, therefore, will be more willing to receive information about you.
2. Segment your audience
Just as it is important to have a well-stocked database, it is also important to netherlands consumer email list target your message to your customers based on their behavior. That is why it is important to segment your strategy. This will make your messages relevant to different groups of consumers and make them more attracted to content that is specific to them. You can create different lists based on:
Sex and age of the client.
Items you have purchased.
Date of last purchase.
Total amount you have purchased in a period of time.
3. Create content with personality, courage and interactivity
You are not the only one using this channel to increase your conversion. Other companies and your competitors do it too; therefore, it is essential to optimize your Content Marketing , for which your emails must meet certain conditions :
Once you have optimized the content of your online store and avoided the most common SEO mistakes for eCommerce , it is essential to evaluate how you are creating your email campaigns. Here is a list of 5 tips that you should consider to maximize your results on this channel:
1. Have customers subscribe to the newsletter during the checkout process
For email marketing to be effective, you need to have a large number of people to send an email to. To do this, there are many ways to increase the number of subscribers; from banners, pop-ups and links. However, one of the most effective ways is to add a checkbox accepting to join the newsletter at the end of the purchase process. The reasoning is simple: that user will already be your client and, therefore, will be more willing to receive information about you.
2. Segment your audience
Just as it is important to have a well-stocked database, it is also important to netherlands consumer email list target your message to your customers based on their behavior. That is why it is important to segment your strategy. This will make your messages relevant to different groups of consumers and make them more attracted to content that is specific to them. You can create different lists based on:
Sex and age of the client.
Items you have purchased.
Date of last purchase.
Total amount you have purchased in a period of time.
3. Create content with personality, courage and interactivity
You are not the only one using this channel to increase your conversion. Other companies and your competitors do it too; therefore, it is essential to optimize your Content Marketing , for which your emails must meet certain conditions :