However, the true measure of success for a cold email campaign is how many people actually take the desired action or buy what you're selling. This is where email CTA buttons come into play.
However, more often than not, cold singapore mobile number list emails are sent without an effective call to action.
In this blog post, we'll cover 10 tips you can use to optimize your calls to action in a cold email.
What is an email call to action?
A call to action (CTA) is part of a cool email marketing tool that can be used to encourage someone to take a specific action.
It is the text or button you include in your email that invites people to click and take the desired action. This can range from clicking a link in an email, filling out a contact form , signing up for a service, buying tickets, booking an appointment, subscribing to your list, downloading an eBook, or making a purchase.
In other words, it is the button or link that you want the recipient to click on.
A CTA button should also offer something in return for their time and effort, such as free content or discounts on products/services they may need later.
CTA buttons come in different shapes and sizes, but they all have one goal in common: to get the reader to take action.
Why use a call to action?
Using a call to action is an effective way to guide your audience to the next step in their buying process. A call to action can help increase lead generation, form conversions, and sales for your business.
What makes a good email CTA?
Characteristics of an effective cold email outreach CTA include the following:
CTAs must be clear
should be unique
Invites the person to perform an action.