If you want to optimize the performance of your email campaigns

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You have to think that users have different interests, or they may be at different stages of the customer journey. It's a good idea to segment your list based on needs or interests. The more you know about your audience, the better prepared you'll be to serve them effectively. You can segment your list into two categories: potential customers and those who have already made a purchase. D.- Take advantage of social proof How to convert visitors into customers: social proof Want to build trust with users? A great idea is social proof, which is based on testimonials, influencer endorsements , and reviews. People trust what a friend or family member tells them more than what the brand itself tells them. And it makes sense, since businesses will always sell themselves in the best possible way. For this reason, it's critical to have social proof front and center on your website, especially for your top products, so that visitors have a closer reference to them that they can relate to more.

Email will continue to be a key part of brand yahoo email address strategies, as demonstrated by the email marketing trends for 2023. Its effectiveness has made this channel the first choice for many marketing professionals. next year, take note of the new features and preferences that will be important in the near future. TABLE OF CONTENTS Email marketing trends 2023 1.- Interactivity in emails 2.- Increasingly personalized emails 3.- Advanced automation features 4.- Audio and video format in emails 5.- Use of artificial intelligence (AI) 6.- BIMI (Brand Indicators for Message Identification) 7.- Focus on mobile devices 8.-Design and style trends 9.- Emails in dark mode 10.- Impacts of data privacy Email marketing trends 2023 In a digital world where competition is fierce and consumer demand is ever increasing, it is essential to keep up to date with new developments, techniques and innovations.