How will TikTok live shopping work?

[asikurrahmanshuvo]

This feature will allow brands and creators to sell directly on the platform. It basically combines shopping with interactive live streaming, so users can shop without leaving the app.

Today, the most relevant country in this industry is China, where this modality is responsible for 10% of total e-commerce sales in the country.

TikTok began offering e-commerce features in early 2021 when they announced their partnership with Shopify, allowing business accounts to add their catalogs to a tab on their profiles. Additionally, the social network has been testing live shopping in the UK since last year, making it the first market outside of Asia to test the feature.

While live shopping hasn't taken off in the West, it's transforming e-commerce in Asian markets.

In China, live commerce has shown astonishing results. TikTok’s Chinese sister app, Douyin, has tripled sales year-on-year.


Source: McKinsey & Company
Now, what's the trick for marketers?
Live shopping is certainly taking off, but many businesses are peru phone number list struggling to encourage brands and influencers to sell through the app. Why is that?

Some experts attribute these results to the fact that "the market is simply not ready" or that "overall consumer awareness and adoption in some countries is still very low."

Some of us believe that brands are missing out on features and forgetting about CX (Customer Experience) and its relationship to the customer journey.

How to make your strategies work?
As live shopping begins to grow in the West (and trust us, it is predicted to ), businesses will need to consider more rigorous strategies in conjunction with the most important players in this dynamic: influencers and their communities.

Brands should focus on creating authentic connections with their audiences.