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Holiday marketing has traditionally involved sales and, more recently, emails, but technology has brought a new marketing front to tackle – mobile. In the US alone, there are 331.6 million cell phone subscribers, with nearly half of the adults (45%) owning a smartphone. If you aren’t already including mobile in your marketing plans, there is no time like the present. While the 2012 holiday season is rapidly coming to a close, you can still implement these ideas now and reap the benefits well into 2013.

Here are 3 ways to incorporate mobile into your holiday marketing:

Email – While we’ve written about mobile email holiday marketing on the blog (and in this guide,) before, there are a few things to keep in mind when creating a mobile-friendly email. Your subject line and pre-header are really important in turkey whatsapp number database the small viewing area on a phone. Spend time crafting a catchy subject line and pre-header text. Including images is important, especially this time of year, but remember your recipients are looking at a small screen. Keep a balance of images/ text, and don’t use images that are too large, as they can take a long time download through the the WiFi that mobile phones use. Also include plenty of links – Your mobile shoppers will have a harder time visiting your website without a link. Include any/all great deals you’re offering, such as sales, free shipping or coupons. Keep in mind, 57% of smartphone owners who made a purchase, did so after receiving a marketing email message. Plus, remember to include your address, a link to a map with your business location, and special holiday hours. Your mobile audience will be looking for this info on-the-go, so make it easy for them to find it!


Macy’s includes a link to their mobile shopping site.






Cabela’s shared their mobile app through their Facebook page.
Social commerce sales should total $9.2 billion by the end of this year and are expected to climb to $14.25 billion in 2013 and $30 billion in 2015.Social Media – The posts you share on social media can be similar to the content you share in your email campaigns. Post information about sales or specials you’re running, and provide links to a website or specific products/services you’re featuring. But make sure these posts are sharable; a fun or good offer can spread pretty quickly through social media. Using a tool like VR Social can help you schedule these posts for Facebook and Twitter, as well as create social coupons. Including shipping info in your posts is helpful as well, especially as deadlines for holiday delivery quickly approach. Not convinced about the importance of marketing on social? Check out these stats from The Social Skinny:

20% of people would purchase within a social media site.
60% of people are willing to post about products/services on Facebook if they get a deal or discount.