As the empathy map helps you better understand what your audience is thinking, you will have more accurate data about the actions and message that your business needs to convey to the end customer.
This is reflected in the qualification of the decision-making process, in the creation of an environment that contributes to the emergence of insights about your brand , in addition to the optimization of financial resources and investment in marketing.
It is important to keep in mind that the tool is hotmail email list very simple to apply and the benefits it brings to your company's results are sufficient reasons for its implementation.
Furthermore, knowing your audience and understanding what they are thinking helps in the creation of new products and services , designed according to a specific need, within a market context that contributes to the growth of your business.
Why is the empathy map so effective?
The empathy map is an efficient tool because it allows an objective and visual analysis of the information associated with the profile of a given audience . This means that its layout is designed precisely to favor the perception and understanding of a given audience.
In practice, the map can be filled out by anyone and is not limited to a specific format, and can be adapted to the reality and information available to the company, without a specific standard or requirements.
What are the elements that make up the empathy map?
The empathy map is formatted in cells, with spaces that must be filled with information about the feelings, ideas, needs and problems that the public faces in their daily lives. The distribution of information is done considering six main points:
What your audience feels and thinks.
What your audience hears.
What your audience sees.
What your audience says.
What your audience does.
Your main difficulties and needs.