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Posted: Mon Jan 20, 2025 7:14 am
Hyper-personalization is a new personalization tool based on big data and AI that is rapidly being adopted by large companies. 92% of companies are already using AI-powered solutions to drive growth. They note that hyper-personalization helps increase loyalty and accelerates return on investment (ROI) through more accurate offers and improved customer engagement.
why hyperpersonalization is important for business and what benefits does it provide,
what tools and channels to use for effective implementation of hyper-personalization,
which companies have already implemented this approach and what results they have achieved.
What is hyperpersonalization and how does it work?
Hyper-personalization is a marketing tool for customizing list of italy cell phone number messages tailored to each customer. Unlike regular personalization , it relies on artificial intelligence and real-time user behavior analysis to offer the most relevant content and products.
Let's take an example from life and see what communication looks like with and without hyperpersonalization.
Without hyper-personalization
Imagine that a user visits the website of the developer Elite Group in search of a one-room apartment in Moscow. He visits several pages with similar apartments in one residential complex and goes to a competitor's website to compare the terms of purchase. After that, he starts receiving mass mailings from Elite Group with offers to view apartments in St. Petersburg and business premises.
This is bad for the client and for the company:
The user is puzzled as to why he would look at housing in another city and unsubscribes from all mailings to avoid receiving spam.
The company doesn't know what this customer was interested in and how to bring him back to the conversation to make a purchase. With hyper-personalization, the company could send a personal selection of apartments based on his interests and even adapt the site content based on this using AI.
80% of consumers are more likely to make a purchase if a brand offers a personalized experience. This confirms that in a highly competitive environment, it is important for customers to receive offers that match their current needs and expectations.
With hyperpersonalization
The input is the same: the user goes to the developer's website, where he/she has already looked at an apartment in the residential complex. Only this time, the marketing and communications automation platform takes into account the data from the previous session and shows the user a pop-up with news about the start of sales of apartments in this residential complex with an offer to leave a request. The user fills out the request, and the manager communicates with him/her taking into account all the information collected.
What happened: the company realized that the user was already interested in the products and made a personal touch. If you add behavior analysis and artificial intelligence, such an offer can be made in an instant. The client is grateful that he has to manually search for the necessary offers and responds better to messages.
The example above is based on a real case. The developer "Strizhi" set up personalized touches at different stages of the funnel and sold real estate for 129 million rubles in 3 months through a lead bot and pop-ups.
why hyperpersonalization is important for business and what benefits does it provide,
what tools and channels to use for effective implementation of hyper-personalization,
which companies have already implemented this approach and what results they have achieved.
What is hyperpersonalization and how does it work?
Hyper-personalization is a marketing tool for customizing list of italy cell phone number messages tailored to each customer. Unlike regular personalization , it relies on artificial intelligence and real-time user behavior analysis to offer the most relevant content and products.
Let's take an example from life and see what communication looks like with and without hyperpersonalization.
Without hyper-personalization
Imagine that a user visits the website of the developer Elite Group in search of a one-room apartment in Moscow. He visits several pages with similar apartments in one residential complex and goes to a competitor's website to compare the terms of purchase. After that, he starts receiving mass mailings from Elite Group with offers to view apartments in St. Petersburg and business premises.
This is bad for the client and for the company:
The user is puzzled as to why he would look at housing in another city and unsubscribes from all mailings to avoid receiving spam.
The company doesn't know what this customer was interested in and how to bring him back to the conversation to make a purchase. With hyper-personalization, the company could send a personal selection of apartments based on his interests and even adapt the site content based on this using AI.
80% of consumers are more likely to make a purchase if a brand offers a personalized experience. This confirms that in a highly competitive environment, it is important for customers to receive offers that match their current needs and expectations.
With hyperpersonalization
The input is the same: the user goes to the developer's website, where he/she has already looked at an apartment in the residential complex. Only this time, the marketing and communications automation platform takes into account the data from the previous session and shows the user a pop-up with news about the start of sales of apartments in this residential complex with an offer to leave a request. The user fills out the request, and the manager communicates with him/her taking into account all the information collected.
What happened: the company realized that the user was already interested in the products and made a personal touch. If you add behavior analysis and artificial intelligence, such an offer can be made in an instant. The client is grateful that he has to manually search for the necessary offers and responds better to messages.
The example above is based on a real case. The developer "Strizhi" set up personalized touches at different stages of the funnel and sold real estate for 129 million rubles in 3 months through a lead bot and pop-ups.